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Aberdeen’s weekend visitor numbers rising at faster rate than midweek figures

Work by destination marketing organisation VisitAberdeen, established for less than 12 months, is already beginning to show measurable results for the Granite City and surrounding areas. VisitAberdeen had set a medium term target to impact on the levels of weekend visitors to the city and early figures show that numbers are rising. Weekend hotel occupancy in the area in July was up by 6.2% for the month and the overall figure for 2013 to date is 7.5% up.

Steve Harris, CEO of VisitAberdeen explains, “We set targets to not only increase weekend hotel occupancy, but to increase it incrementally more than any rise in weekday business.

"Aberdeen’s buoyant economy means that the city has a higher than average weekday occupancy in its hotels, but has lower occupancy than many other cities demonstrate at weekends. At VisitAberdeen we aim to bring increased numbers of visitors at weekends and these new figures show that our work is beginning to impact on this vital weekend trade. It seems from these figures that we’re meeting our medium term goals 18 months ahead of schedule.”

July’s weekend occupancy figures are up by 6.2% which is double the increase during the same period in weekday trade which rose by only 3.1%.

The weekend figure for 2013 to date is up by 4.7% compared with a rise of 3.9% for weekdays. Figures across the last 12 months show weekend occupancy up 7.5% overall with weekday rates up by 3.6%.

Steve Harris continues, “The weekend occupancy figures for July in Aberdeen hotels are very encouraging.  VisitAberdeen is working to present the city as Scotland’s weekend city, where there are great value weekend breaks in quality hotels.  There is a wide range of things to do and see. We are in the early days of our work but the message is obviously getting through.”

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