VisitScotland event drives business tourism successEvent planners from North America, Russia, UK & Ireland, France and Germany explored stunning scenery on Segways as part of a business tourism event in the Highlands.
Organised by VisitScotland’s Business Tourism Unit, “Scotland Means Business” came to Inverness for the first time at the end of April, bringing together more than 40 of the world’s leading event planners and journalists.
The event allowed 37 Scottish businesses, including the Gleneagles Hotel, the Royal Yacht Britannia and Scone Palace, to highlight Scotland’s status as a world-class destination for meetings, conferences and incentive travel through more than 450 speed networking appointments at the New Drumossie Hotel.
The event provided a variety of networking opportunities, and VisitScotland teamed up with the Cairngorms Business Partnership to create a Year of Natural Scotland-inspired activity day for delegates at the Cairngorms National Park.
As well as getting to grips with Segways, delegates tried their hand at mountain biking, admired the scenery on the Strathspey Steam Railway and took to the water in canoes.
A number of familiarisation trips took place as part of Scotland Means Business, giving international buyers a true taste of the outstanding meeting and incentive venues and suppliers available in Scotland. Fam trip venues included Marcliffe Hotel & Spa in Aberdeen, Kelvingrove Museum and Art Gallery and The Corinthian Club in Glasgow, Rocpool Reserve in Inverness and Crieff Hydro in Perthshire.
Neil Brownlee, VisitScotland’s Head of Business Tourism, said: “Business tourism contributes £900 million to the Scottish economy. Scotland Means Business is a fantastic platform for businesses to come together and collaborate to help make our country a strong contender to host meetings, events and conferences before a global audience. The best way to sell Scotland is to experience it - even on a Segway!”