Opening events will bring more than 12,500 delegates to Edinburgh and £15.4m to the local economyEdinburgh International Conference Centre’s (EICC) new expansion space opened for business today with the world’s first hall wide moving floor system and an order book for its uniquely flexible event space that is set to deliver a £15.4m economic impact for Scotland in the first eight months of operation.
Events that could not have been accommodated at EICC without the new 2,000 square metre Lennox Suite include opening International Association conference, International Investigative Dermatology 2013 (8-11 May 2013). The quinquennial event has brought 2,100 delegates to Scotland from the European Society for Dermatological Research (ESDR), the Japanese Society for Investigative Dermatology (JSID) and the Society for Investigative Dermatology (SID) of the United States.
Other Life Sciences and Financial Services events have been quick to spot the space and time saving benefits associated with the Lennox Suite’s hall wide moving floor system including, the European Space Agency’s Living Planet Symposium, the 16th British Oncology Pharmacy Association Symposium, the Medical Research Council’s UK Clinical Trials Methodology Conference and premier Institute and Faculty of Actuaries events, GIRO40 and LIFE.
Commenting on the opening of the new £30m Lennox Suite, EICC Chief Executive Hans H Rissmann OBE said: “Today we define city centre conferences and events in the new era with world beating technology that maintains Edinburgh’s place in the first rank of global destinations for business tourism.
Major event organisers the world over are now seeing for themselves what the precise management of precious city centre space can achieve and although our industry leading technology will be copied we have a considerable edge over our global competitors”, added Rissmann.
Neil Brownlee, Head of VisitScotland’s Business Tourism Unit said: “This is an exceptional new events space. It is also a tremendous addition to Scotland’s venue portfolio, and it gives ‘state of the art technology’ a whole new meaning. It’s something to shout about not just here in Scotland, but in all of our overseas markets in Europe, North America and indeed the Far East.”
Business tourism has an integral role to play in the ongoing contribution to the Scottish economy. It’s worth almost £1billion, it touches on every aspect of Scottish business and business visitors spend double that of leisure visitors”.
Marketing Edinburgh, Convention Bureau Director of Operations, Sue Stuart adds: "Edinburgh continues to go from strength-to-strength in the international convention industry and the expansion of the EICC is a crucial step in safeguarding this success. It is without doubt one of the world’s most pioneering and spectacular venues.
Improving and expanding Edinburgh's infrastructure is necessary in order attract more delegates - and consequently more economic return – to the city and today marks an important milestone in that regard”.
A key component of International Investigative Dermatology 2103 is the scientific poster exhibition that stretches for a ‘metric mile’ in the new Lennox Suite. Made up of over 1,500 metre-wide posters the display presented Team Great Britain middle distance runner, Laura Muir with a new challenge of getting round close to her Personal Best of 4 minutes, 12.36 seconds. Laura is the current UK Indoor 1,500m Champion (Feb 2013) and reigning Scottish 1,500m Champion (June 2012). She runs for the UK title at this month’s Westminster Mile (May 26, 2013).
The Lennox Suite’s hall wide moving floor system enable transformations from flat-floored exhibition space to tiered theatre and arena setups in a fraction of the time required in conventional halls.