This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

Search ITCM

VisitScotland launches the Year of Natural Scotland

This year sees all aspects of ‘Natural Scotland’ on show, from city centre to country castle. This week saw the launch of the Year of Natural Scotland at the National Geographic store in central London, where Scotland showcased its conference, events and hospitality influence which has firmly established it among the top destinations in the UK, Europe and across the world.

With much to celebrate in Scotland already this year from major events, technological advancements and a £2 billion capital investment into tourism infrastructure currently taking place across the country that will hold the destination in good stead as it enters the Year of Natural Scotland 2013.

“Scotland is fully committed to improving and innovating its conference, meetings and events industry, and this investment will promote growth across Scotland’s business portfolio. The launch of the ‘Year of Natural Scotland’ will inspire people from all over the world to visit Scotland because of its stunning natural environment. With varied and unique meeting spaces and a plethora of academic, sporting and historical venues Scotland offers delegates a world class conference destination” comments Neil Brownlee, Head of VisitScotland’s Business Tourism Unit.

While natural heritage in Scotland is renowned, VisitScotland’s business product continues to get top marks. Combining the two, VisitScotland will identify key business opportunities with natural messaging.  “2013 is a massive year for Scotland with a plethora of things to see and do and a host of events to participate in across the country. Promoting wider business tourism opportunities, the Year of Natural Scotland will identify key business aspects with a ‘natural’ message, from food and drink, CSR, outdoor incentive programmes and social itineraries including heritage, culture and sport” concludes Brownlee.

Submit to DiggSubmit to FacebookSubmit to Google PlusSubmit to StumbleuponSubmit to TwitterSubmit to LinkedIn