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Virgin Limited Edition appoints Regional Sales Director for Australia

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Category: Appointments

Created on Thursday, 26 July 2012 10:17

Virgin Limited Edition has announced the appointment of Lynne Ireland as the Regional Sales Director for Australia. As Virgin Limited Edition’s first sales representative in Australia, Lynne will be responsible for driving sales and marketing within the Australia market and will report into Janet Hoolohan, Group Sales & Marketing Director for Virgin Limited Edition, based in the London Head Office.

Lynne’s role will focus primarily on developing strong travel industry relationships with a specific focus on recognised luxury travel specialists and incentive houses to increase reservations for the Virgin Limited Edition collection.

Janet Hoolohan, Group Sales & Marketing Director commented: “This is an important development for Virgin Limited Edition as we seek to expand awareness within the Australian market. We are looking forward to Lynne joining the team and using her wealth of experience and knowledge to help drive our business expansion in such an increasingly important market.”

Lynne brings with her a wealth of industry experience from Vice President – Asia Pacific, Small Luxury Hotels of the World, and General Manager – Asia Pacific, Luxury Hotel Partners; Lynne went onto become the Managing Director for Preferred Boutique globally. Lynne is a committee member of the Australian Society of Travel Writers (ASTW) and started her own company, Inspired Luxury, in 2011.