Abercrombie & Kent appoints Katherine Gershon as Group Sales & Marketing Director
- Category: Appointments
- Created on Tuesday, 17 January 2012 15:44
Abercrombie & Kent appoints Katherine Gershon as Group Sales & Marketing DirectorAbercrombie & Kent Group, the leading luxury travel group, has announced that after an extensive search Katherine Gershon has been appointed as the Group Sales & Marketing Director with immediate effect.
Katherine will be responsible for all the sales activities for the 50 Abercrombie & Kent Destination Management Companies around the world and will also oversee sales for the Sanctuary lodges, camps and ships. Katherine is based at the Group’s HQ in London and will be a leading member of the team taking forward A&K’s e-commerce platform.
Katherine will manage A&K's central marketing function and coordinate all cross-group marketing initiatives to ensure that best practice and consistency in branding and marketing is shared across the Group worldwide.
Katherine has extensive experience in the travel industry stretching back over a decade. Previously she was Director of Multimedia Sales at Thomas Cook, was a founding member of Silverjet, the all-business class airline, and more recently was the Sales & Marketing Director for British Midland International. She joins Abercrombie & Kent from Circle, the employee co-owned private & NHS hospital operator, which floated on the AIM stock market in 2011.
Ian Coghlan, Chief Executive of Abercrombie & Kent Travel, said "I'm delighted Katherine is joining to drive forward Abercrombie & Kent's sales and marketing. Her global sales & marketing experience will be invaluable as we open up new markets and distribution channels, as well as expand the Sanctuary brand."
Katherine Gershon, said: “Abercrombie & Kent is renowned as one of the world’s leading travel groups. As our travel trade and direct customers are looking for authentic, yet luxury travel experiences, A&K is well positioned with its global network of 50 destination management companies to deliver amazing on-the-ground services. Co-ordinating our offering across the group, all of its offices and maintaining our hard won reputation for luxury will be a demanding role which I am looking forward to with great enthusiasm.”