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EEF Venues strengthens sales team

EEF Venues has expanded its sales team with the appointment of a new sales executive to support its busy sales operation across its three AIM gold-accredited venues: Broadway House in Westminster, Engineers’ House, Bristol and Woodland Grange in Leamington Spa.

Shakeela Cumberbatch joined the business at Woodland Grange in Leamington Spa on the 12th September 2016 where she is now responsible for generating new leads and developing business across the group.

Before joining EEF Venues, Shakeela, from Radford in Coventry, worked for The Ricoh Arena Coventry as a sales executive, having started there as an apprentice after leaving college in August 2014. She quickly progressed through the ranks to gain strong experience of working within a highly targeted sales conference sales environment to secure high profile corporate clients and large events.

David Vaughton, director of venues for EEF Venues, said: ” Our year-on- year order book is 21% ahead of the corresponding point last year, following on from turnover growth of 31% over the last three years, so this latest investment is an indication of the confidence we feel in the market.

“The diversity and calibre of the business gained is testament to our strong sales team, led by Anna Poole, our national sales manager, whose commercial focus and people skills continue to impact on our performance.”

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