Lesley Whyte and Mika Bishop have joined the integrated communications agency that has built an enviable reputation for delivering outstanding results for its hospitality clients, at an exciting and instrumental time for the business.
Together they will be supporting managing director Petra Clayton to develop the company, which will shortly be celebrating its tenth anniversary.
Lesley (40) has previously worked both in-house as a senior PR manager and in various freelance and permanent agency roles. Combining both consumer and business-to-business skills, her experience is multi-industry and has seen her successfully develop and head up creative campaigns for luxury venues and numerous event and hospitality clients as well prestigious shows such as The Edible Garden Show, Blenheim Palace Flower Show and Hylands Flower Show.
Mika (42) has several years of consumer travel PR experience gained in London and Tokyo and has worked with luxury hotels, launched destinations, strengthened specialist tour operator profiles, and promoted airlines. In addition to her experience of working with a very wide range of domestic and international clients, Mika brings to Custard new extensive travel media contacts, plus knowledge of consumer product launches and issues management.
Managing director of Custard Communications Petra Clayton said: “We’ve built an incredible reputation for PR and marketing in the hospitality industry and as we refine our services further and develop a more consultative approach, it was important to find the right directors to continue to champion our commitment to being the best in the industry.
“Lesley joined us in March and has demonstrated very quickly why her role as director is so critical to the success of the business and our clients. Paving the way for some exceptional campaigns and reinforcing the importance of structure and focus, Lesley plays a key part in building reputation and presence for Custard as well as for our clients.”
Petra added: “In addition to Lesley’s role, I’m thrilled Mika has also joined us strengthening the director team for the company and providing additional support to enable me to continue to expand our business and support more hotels and venues across the UK and beyond. Mika brings an exceptional amount of knowledge to the team from her years working in travel and hospitality PR and will be supporting the growth of the team as well as the growth and development of our clients’ businesses.”
Next month Custard will be hoping to secure more clients from across the UK when it provides hoteliers with a one-stop-shop of all the support and advice they could need at this year’s Independent Hotel Show at Olympia London.