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Cheapflights targets Tourist Boards as it aims to accelerate growth

Cheapflights, the leading flight search and travel deals platform, has appointed its first ever Tourist Board Partnerships Manager as it ramps up its commercial strategy and seeks to build partnerships with tourist boards and organisations tasked with driving inbound demand to the UK, and travel from the UK to overseas destinations.

Adam Forsdike, formally an Account Manager on the Cheapflights commercial team, will report to Head of Sales – UK & Emerging Markets, Ricky Wilkes.

The move comes as the brand seeks to further accelerate global sales revenue growth by over nearly a third, year to date in 2016, and growth in its deals publishing revenue of over a quarter. Subscribers to its database now exceed 11.5 million globally (3.25 million in the UK), with email open rates reaching as high as eighty per cent for its targeted campaigns.

Commenting, Forsdike said: “I’m really excited to be combining my learnings from my time so far at Cheapflights with my previous tourist board representation experience to help destinations promote themselves to our travel hungry audience. With our bespoke integrated campaigns across our site, email, app, display, digital, content, above the line activity and social channels we can influence and inspire users at the top of the funnel to support clients in hitting their targets whatever their objectives may be. “Although it’s early days, we are working with a number or organisations already to create bespoke solutions that provide maximum exposure and return on investment.”

Andrew Shelton, Managing Director of Cheapflights, commented: “Adam’s appointment is another statement of our intention to invest in rapidly expanding and deepening our links with the tourist board community. We believe that our suite of digital products and brand penetration represent a compelling commercial proposition for any entity seeking to target both inbound and outbound markets. 

“This is a really exciting time for Cheapflights, and we’re enjoying being in the leading pack once more. There’s a lot more to come. A big part of our growth plans centres on how we more effectively use the targeted reach our technology offers to help others achieve their commercial goals in this market, and we invite any brands or organisations who want to know more to get in touch.”

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