Yousef has over 20 years’ experience in the region gained working for a number of major regional and international brands, including leading the Jumeirah digital account team 15 years ago during his time with OgilvyOne Middle East.
Commenting on his new appointment, Yousef said: “Having worked with Jumeirah early on in my career I have always admired this iconic, homegrown global brand. I’m incredibly excited to be given the opportunity to lead the Jumeirah brand’s evolution.”
Following spells at OgilvyOne and with north55, Yousef spent nearly 10 years with Flip Media, the Middle East’s leading digital agency, as CEO before the agency was acquired by Publicis and then subsequently integrated into Leo Burnett. During his tenure, he worked with many iconic brands including Emirates, Emaar and Nakheel. Yousef saw the growth of this business from a small boutique team of 20 to over 150 staff based in eight offices throughout the GCC.
After successfully transitioning the agency to new owners, Yousef was retained for a period as Chief Innovation Officer of Leo Burnett/Publicis Groupe MENA to drive their digital transformation and has most recently, been entrepreneur in residence for a venture capital company, advising high growth start-ups including Careem.
Aside from an enviable track record in both marketing and leadership, Tuqan is a Board Executive for the International Advertising Association’s UAE chapter and a gifted public speaker, frequently appearing at Cannes Lions, Dubai Lynx and Abu Dhabi Media Summit.