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Senior industry leader joins TBR as Global Head of MICE

John Kelly

Executive ground transportation firm prepares for aggressive period of growth

TBR Global Chauffeuring (TBR Global), an executive ground transportation company, has appointed John Kelly as Global Head of Meetings, Incentives, Conferences, and Events (MICE). Kelly joins the business as it embarks on an aggressive new global growth strategy.

Working closely with regional leaders in Europe, the Middle East and Africa (EMEA), Asia-Pacific and the Americas, Kelly will be responsible for MICE strategy and delivering the continued sales growth in TBR’s global operations. He will report to TBR Globals Managing Director Craig Chambers.

Kelly joins TBR Global having previously held senior MICE sales and marketing positions at cievents, Melia Hotels and Zibrant.

Michael O’Hare, the Chief Executive of TBR Global, said: “John joins at a crucial time. The business has grown rapidly over recent years. We are, therefore, focused on consolidating and expanding into existing and new markets, John’s industry expertise and connections will be central to our future success.”

In addition to heading the organisation’s global MICE functions, Kelly will work closely with MICE agencies and corporates to develop and integrate TBR proprietary technology.

Kelly is originally from Glasgow and is now based in Surrey.

TBR Global is a global operation headquartered in Glasgow, with bases in Dubai, Hong Kong, Boston, London and Shanghai.

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