Stephen Lawrence joins Smart Group from Ultimate Experience, a subsidiary of The Concerto Group, where he worked for 21 years and held the position of Managing Director for five years.
During his tenure, Lawrence managed Concerto’s extensive seasonal venue portfolio and managed countless high profile events for many of the UK’s leading blue chip companies and consumer brands.
In his new role, Lawrence will be responsible for overseeing strategy and driving commercial activity for Smart at Battersea Evolution, as well as manage the group’s lucrative Christmas venue hires and summer party products. Lawrence will report directly into Greg Lawson, Smart Group’s founder and CEO.
Commenting on the new appointment, Greg Lawson, CEO, Smart Group said: “I have admired Stephen from afar and it has been a personal ambition of mine to have him as an integral member of my senior management team. This latest major appointment underlines the scale of Smart Group’s ambition and Stephen is now a key part of our strategy to support the growth of our seasonal venues and continue to deliver events of the highest quality.”
Commenting on his new appointment, Stephen Lawrence said: "I greatly look forward to working alongside my team of highly accomplished colleagues and play a significant role in supporting Smart Group’s continued success”.
During his illustrious career, Stephen Lawrence has seen the events industry develop and mature into a thriving, self-regulated industry that brings an estimated £40 billion into the UK economy each year. He has also earned an enviable reputation amongst his peers by delivering highly creative and standout corporate events for his longstanding client base.