Alex joins Smart Live from Concerto Live, a subsidiary of industry competitors The Concerto Group, where he worked for 12 years in various roles managing high profile events and client relationships with many of the UK’s blue chip companies and consumer brands.
In his new role, Alex will be responsible for expanding Smart Live’s ever increasing client base, including Legal and General, Pizza Express and Danone, maintaining and building on these existing relationships, working with event organisers and stakeholders to develop the objectives of their projects and creating event solutions.
Commenting on his new position, Alex said: “I’m hugely excited to be joining Smart Live and the wider Smart Group. Smart Live are a talented, ambitious agency, delivering creative events and working with some great brands. I plan to bring my experience, particularly in internal communications, brand experiences and international events, to help grow the business. I was also drawn to the role because of Smart Group’s significant presence in Manchester, a region I feel offers a great deal of opportunity, and I aim to capitalise on their foothold in the North West.”
Phoebe Cherry, Director of Events at Smart Live, said, “We’re delighted Alex has chosen to join the team at this exciting time for Smart Live. Alex has a huge knowledge of the events industry, and his experience particularly in brand communications and international incentive events is going to be a great asset to us as we continue to expand.”