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Foxhills appoints new Director of Sales

Sally Raith-Riches

Sally Raith-Riches joins team at iconic Surrey Club and Resort

Family-owned Foxhills Club & Resort in Surrey has appointed Sally Raith-Riches as its new Director of Sales.
Sally joins at a pivotal moment for the 400-acre estate, just 20 minutes from Heathrow, which is continuing a strategy of investment under the guidance of General Manager Jason Adams.


She brings with her a wealth of knowledge and experience in the business and hotel worlds, joining from Radisson Blu Edwardian Heathrow, where she was Director of Sales and Marketing, responsible for delivering a total sales target of £26 million.

Previously she held a similar position at Oatlands Park Hotel, Weybridge and before that had several key roles at Surrey’s Brooklands Hotel, including Director of Sales and Business Development Manager. At Brooklands, she increased leisure membership by 50% in six months and grew spa revenue and database through pro-active sales and local initiatives.

Sally holds a diploma in sales and marketing from Damelin College, South Africa, where she grew up. Before moving to the UK, Sally owned and managed several businesses in her home country.

Jason Adams, General Manager of Foxhills, said: “Sally has an extremely impressive CV and is the perfect person to help us see our plans of ensuring Foxhills’ long-term future as one of Britain’s leading clubs and resorts come to fruition.”

Sally Raith-Riches said: “Foxhills is an iconic destination that has rightly achieved a good name and high profile in hospitality circles as well as among members and discerning local guests who enjoy its award-winning golf, first-rate accommodation, excellent restaurants and fabulous leisure facilities. 

“As it looks to the future following its 40th anniversary, I am excited to be part of the team that will see Foxhills unveil the next chapter.”

Under the leadership of Jason Adams, Foxhills has invested across all departments and increased training of its team. Golf membership numbers have risen and the club is on track to hit its ambitious membership target for the first time in 10 years.

An investment programme that began in 2014 includes refurbishments of the health spa and gym, as well as a major upgrade to The Manor Restaurant. The restaurant was awarded two AA Rosettes for Culinary Excellence and is aiming to secure three AA Rosettes in 2016.

Occupancy levels are up from 68% to 89% and Foxhills has been awarded four silver stars as part of a new rating system for the AA’s 2016 Hotel Guide that represents a “superior level of quality”.

Work has just begun on the £100,000 refurbishment of two double-storey suites, which will be the ultimate in contemporary luxury, and are expected to be favoured by discerning bridal parties and other special occasions.

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