Parent company of Street Feast continues to expand with new event sales divisionLondon Union, parent company of the highly successful Street Feast, has appointed a Sales Director to grow the private events division of the business. Emma Howe, previously Head of Sales at Late Night London, will work to implement the division, making the spaces created by London Union accessible for large scale corporate bookings, experiential events and product launches as well as smaller events such as Christmas parties and birthdays.
The pioneering Street Feast model takes underused and neglected spaces in London and turns them into vibrant street food markets, hosting a line-up of superb street food traders and bars in all their venues. Over the past three years, Street Feast has created night markets in warehouses, former carparks and abandoned office blocks. Now, the company opens up these impressive spaces for shared bookings during weekend opening hours and exclusive venue hire during the week.
Howe joins London Union following 15 years experience in the hospitality and sales industry, most notably as Head of Sales at Late Night London (owned by Novus Leisure). In this role, Emma worked across the company’s 45 venues, developing the sales strategy and driving pre-booked sales. In 2014, Howe entered the top ten of the Event 100 Club.
Howe commented, ’’I’m thrilled to join the London Union team to deliver such a movement for the brand. The company has transformed the way Londoners eat out since 2012 and this expansion brings something new and exciting to the events industry - allowing bookers to create events in these truly special locations and offering them some of the best food and drink in the capital.”
London Union currently has two venues open for Autumn/Winter: Dinerama, a 1000-capacity street food arena in a former bullion yard in Shoreditch which is now roofed and winter-proofed with a brand new an alpine lodge bar and Hawker House, an incredible 2,500-capacity warehouse in Canada Water, making it one of the largest venue spaces in London. The company also operates two summer venues, available to hire from May onwards; Street Feast Dalston Yard, a twinkling street food circus in a former carpark opposite Dalston Junction Station and Model Market, a transformed derelict 1950s market in south east London.
Howe will work with London Union’s street food traders and bartenders to create bespoke menus for each event. Clients will be able to choose from a range of traders offering food from around the world including Breddos’ modern Mexican tacos and tostadas, Smokestak’s juicy barbecue ribs and Yum Bun’s pillowy Chinese steamed buns. The various bars at London Union venues offer everything from wonderful wines and craft lagers to over 50 whiskies and cocktails in every colour of the rum-bow.
London Union launched in June 2015, co-founded by Jonathan Downey, founder of Milk and Honey in Soho and Henry Dimbleby, founder of natural fast food chain Leon. Speaking on Emma’s appointment, Jonathan says, “We’ve spent the last three years transforming London’s forgotten spaces into beautifully designed and lit venues offering London’s best street food and great drinks. We’re excited to have Emma on board to give brands and customers the chance to make the most of these venues, hosting fantastic events both big and small.”
London Union has a number of bookings for Christmas 2015, with event bookers and agencies already making enquiries for Christmas 2016.