Harraghy has worked for the last ten years as a strategic consultant to businesses in the travel and retail sector, including for Celebrity Cruises and the RCL Cruises Ltd organisation over the last five years. She has been involved in the development of the strategic focus of CLIA, and has also consulted with brands such as Thomas Cook, Saga Holidays, Holiday Autos, Virgin Holidays and Lastminute.com. Harraghy brings considerable expertise on the business of travel distribution.
The new commercial sales director will report to UK and Ireland managing director Jo Rzymowska, and will complement the expert team already within the Celebrity Cruises business. The role will include overseeing the 24 strong trade sales, trade sales support and commercial teams including the London intensification team and is responsible for all of Celebrity Cruises' UK and Ireland distribution channels.
The appointment follows the recent departure of Nicki Tempest-Mitchell.
Jo Rzymowska, managing director, UK and Ireland, Celebrity Cruises explains: "Sarah has worked alongside us for many years and understands our business priorities inside out. As part of her role as an external consultant over the last few years, Sarah has met many of our trade partners as we have worked with them to develop our mutual growth business. Sarah brings exceptional leadership to our highly respected existing sales and commercial team. We are all excited about her joining."
Prior to starting her own consultancy, Beck and Co in 2005, Harraghy has worked in senior sales and marketing roles for organisations such as Procter and Gamble and Pepsi Co for 17 years. In particular she has been responsible for trade partnerships and successfully growing distribution through business-to-business relationships.
Harraghy joins the Celebrity Cruises team in October 2015.