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Freeth announces new senior management B2B team

Andy Freeth, the newly appointed managing director for Travel 2 and Gold Medal, has today announced the details of his new senior management B2B team who will support him across both brands.

Gordon McCreadie is appointed director of sales and marketing B2B, Travel 2 and Gold Medal. Previously the sales and marketing director for Travel 2, the role will see McCreadie lead the sales and marketing strategy across both brands in Preston and Glasgow. McCreadie’s direct reports include Ruth Hilton, Tracy Hirsz, Stephanie Lord, Rhona Jenkins and Alison Cockburn.  

Lisa Smith, current operations director for Gold Medal, will expand her role to lead the contact centre sales and operations teams for both Travel 2 and Gold Medal as director of operations. Smith’s direct reports include Bev Dumbleton, Kathryn Sharples, Kristian Slater Scott, Daniel Pound, David Irving, Felice Bretman, Shayna Swinhoe and Fraser Fairley.  

Freeth commented: “Recruiting from within has always been my hope and I am excited to be able to confirm two significant promotions to my senior team, maximising the phenomenal talent of the Gold Medal and Travel 2 families. Both brands are doing very well and my new leadership team looks forward to driving these businesses forwards with a clear vision to deliver more for our travel agent partners.”  

Freeth’s third and final direct report, the B2B director of product and commercial, is yet to be confirmed.  

In addition, Robin Parry, the current marketing, product and commercial director at Gold Medal Travel Group is moving internally to become vice president of Emirates Holidays, based in Dubai.

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