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Alistair Watts appointed Director of Marketing for FRHI Hotels & Resorts, Europe

FRHI Hotels & Resorts, the leading operator of Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Swissôtel Hotels & Resorts, has announced the appointment of Alistair Watts as Director Marketing for FRHI Hotels & Resorts in Europe.  He will be based at the company’s regional office in Zurich, Switzerland. /span>

Alistair Watts brings more than 15 years of experience in the hotel industry, working in leadership roles with brands including Preferred Hotel Group, Park Plaza Hotels and most recently as Head of E-commerce with Hand Picked Hotels where he led the development of digital platforms and customer loyalty. An expert in marketing, he has a special interest in technology and has delivered turnkey solutions including online customer satisfaction systems, website development and customer marketing databases.  

On his appointment Mr. Watts said “FRHI Hotel & Resorts is a leading hotel management business with three established brands – Fairmont, Raffles and Swissôtel Hotels & Resorts - representing over 125 properties including some of the most iconic hotels in the world. It will be a privilege to work with properties such as The Savoy London, a Fairmont managed hotel or Le Royal Monceau – Raffles Paris to develop their marketing strategies. FRHI Hotels & Resorts is an ambitious business with worldwide expansion plans yet with a focus on luxury product and quality service. My joining coincides with the branding in November 2014 of the Fairmont Rey Juan Carlos in Barcelona and the opening in June 2015 of the Swissotel Bodrum.”

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