Michelle previously worked as Sales and Marketing Director for Cowes Week Limited, organisers of the world-famous sailing regatta, and is now overseeing the sponsorship and marketing projects for the agency’s portfolio of public events such as the Bonhams London to Brighton Veteran Car Run and the Regent Street Motor Show.
Michelle’s appointment precedes the 25th anniversary of the Silverstone Classic, a classic motor racing event which is owned and managed by the agency which will take place on the 24th- 26th July.
Commenting on the appointment, Michelle says: “I’m really pleased to join the team here at Goose. It’s a really exciting time for the company and I’m delighted to be involved in a diverse range of projects that capitalise on my previous experience and help in the development of the world’s longest-running motoring event, the UK’s largest free-to-view motor show and of course the world’s biggest classic motoring festival celebrating its 25th anniversary this year – it’s an amazing portfolio!”
Goose Live Events CEO Nick Wigley adds: “We’re delighted to be welcoming Michelle on board at such a pivotal time for us here at Goose. We’re looking to really drive the live events business forward in the coming years and Michelle has already proven herself to be a very valuable asset to the team.”