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W Amsterdam introduces its W Insider

Torill Wijnen
W Amsterdam has announced Torill Wijnen as the W Insider following a nation-wide search. During a face-to-face casting session in the Dutch capital, Amsterdam-born Torill was handpicked from hundreds of candidates, who all applied for the sought-after position at the hotel. She will take up herposition from September when W Amsterdam officially opens in the heart of Amsterdam.

An integral role at all W Hotels, the W Insider connects global jetsetters and local tastemakers to what’s new and next in the city and destination, ensuring they have access to the hottest design, fashion and music experiences.  

“W Insider is a critical role and we were looking for someone who really embodied the passion and flair of the W brand and the vibrancy of Amsterdam” explained Igor Buercher, General Manager, W Amsterdam. “Torill lives up to everything a W Insider should be and showed she could think on her feet, multi-task, and stay calm under pressure to deliver everything we asked of her in true W style. We are thrilled to welcome her on board.”  

After receiving hundreds of applications, W Amsterdam worked closely with an illustrious panel of leading Dutch influencers including Mariette Hoitink, director of HTNK Fashion Recruitment and Consultancy and co-founder of the House of Denim and Karin Swerink, editor-in-chief of Vogue Netherlands. Supported by W brand experts - W Insider for W London – Leicester Square, Jessica Patman and the hotel’s General Manager, Igor Buercher, the panel narrowed the entrants down to just nine finalists. Those chosen were invited to meet face-to-face with the judges at the ultimate casting session at the Westergasfabriek in Amsterdam, where they were challenged to showcase how they exemplified W Amsterdam’s core values.  

The finalists battled it out with two hypothetical tasks designed to show off their knowledge – from recommending the latest places to be and be seen, to demonstrating their ability to handle unique need-to-know happenings. This included arranging a new outfit, stylist and hairdresser for Alexa Chung (who had lost her luggage enroute to W Amsterdam) and recommending a 10 Euro birthday gift for musician Jamie Hince. Winning candidate Torill impressed the judges with her attention to detail and knowledge of leading Dutch designers.  

“Torill is elegant and ambitious and has a keen eye for Amsterdam’s best kept secrets,” said Mariette Hoitink. “With her finger firmly on the pulse in fashion, design and music, she is undoubtedly the perfect W Insider for W Amsterdam.”  

After hearing that she had won the coveted role,Torill commented: “I am so excited to be named W Insider for W Amsterdam and can’t wait to get started. I have always had a passion for fashion, music and design and this role will let me explore those areas in so many ways, while creating wow experiences for our guests.”  

The arrival of W Amsterdam is set to energise the capital with its innovative style,signature Whatever/Whenever® service philosophy - providing guests with whatever they want, whenever they want it, as long as it’s legal. In her role as W Insider, Torill will play a key part in creating a full calendar of exclusive W Happenings that showcase what’s new and next in design, fashion and music.  

Owned by Amsterdam based Europe Hotels Private Collection and managed by Starwood Hotels & Resorts, W Amsterdam is a truly unique hotel that remixes iconic architecture with a distinctive W thread. Located at the epi-centre of a pulsating locale, W Amsterdam is poised to become Amsterdam’s new destination within a destination. W Amsterdam will provide guests with an integrated contemporary lifestyle experience with 238 stylish guestrooms, including 23 suites, three WOW suite and two lavish Extreme Wow Suites (the W brand’s reinterpretation of the Presidential Suite).The hotel will offer exciting dining and entertainment venues alongside innovative and vibrant beverage and food experiences for guests and visitors in its top floor W Living Room, as well as two destination restaurants which will be operated by The Entourage Group, a specialist restauranteur setting new standards for the international hospitality industry.

Rooms at W Amsterdam will be available from €350 per night staying in a W Cozy Exchange Room.

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