Johanna Fischer, managing director of tmf dialogue marketing, will represent European Cities Marketing in India and promote the ECM Academy there, using tmf's renowned expertise in digital channels and contacts in the market.
ECM has already sealed a partnership with tmf dialogue marketing since 2013, creating a series of successful marketing activities in the Indian outbound conference, meetings and incentive markets in major cities like Delhi, Gurgaon, Mumbai, Ahmedabad, Pune and Bangalore) and gathering more than 300 clients during each promotion. "The originality of this workshop series relies on the wide range of communication, telemarketing and social media activities, giving ECM a complete promotion platform consisting of event build-up and follow-up. Johanna's expertise in the Indian market is undoubtedly a strength for ECM", outlines Heike Mahmoud, director Conventions visitBerlin, Berlin Conventions Office and ECM Vice-president for the Meetings Industry.
"We are delighted to appoint Johanna Fischer to help ECM to export the unbeaten concept of the ECM Summer School to emerging destinations in non-European continents/regions like India. Following 28 successful years of ECM Summer School, the ECM Academy offers a solid education programme for Meeting Industry professionals in destinations looking towards a global positioning", explains Ignasi de Delàs, ECM President.
The ECM Academy is a tailor-made course for partner organisations outside Europe such as convention bureaux, hotels, PCOs, DMCs, airlines, conference venues, congress centres, convention and exhibition centres, and governmental bodies looking towards to a global promotion of the Meetings Industry. It is a highly successful concept; young people get acquainted with the fundamentals of the Meetings Industry with a practical training approach developing concentration, teambuilding, interaction in a full immersion course.
"I truly believe that the ECM Academy will become the reference training session within the Meetings Industry worldwide and I am looking forward to establish successful editions in India", concludes Johanna Fischer, newly appointed ECM Ambassador for the ECM Academy.
ECM is carefully selecting and appointing ambassadors to develop the ECM Academy concept, the first one being Marcel Vissers, editor in chief, Headquarters & MIM Europe Magazine, working with South Africa.