She succeeds David Jackson who has been the Head of Marketing for the past three years but left in mid-December following his appointment as Executive Director of Islands’ Partnership.
David James, Chief Executive of Bath Tourism Plus, said: “I am confident Samantha will prove to be a valuable appointment. She already has a lot of valuable, relevant experience and is full of fresh ideas.
Bath Tourism Plus is already a very successful company. With Samantha’s leadership we expect the marketing team to flourish and thrive, as well as reaffirm Bath Tourism Plus’ reputation as the UK’s leading Destination Marketing Organisation (DMO).”
Samantha was chosen following a comprehensive interview process and will formally take up the position in April 2015.