Brooker will oversee all aspects of agent liaison, including trade incentives and events, sales campaigns, fam trips and ship visits, as well as taking responsibility for the new B2B booking system MSC Book. She begins at the cruise line on March 2.
MSC Cruises head of sales UK and Ireland Janet Parton said: “Chiara brings with her a wealth of experience and is the perfect person to spearhead our efforts to work closely with agents.
“She has worked with the trade for a number of years and is well known and well liked in the business. I’m sure she will be a great asset.”
Brooker joins from Carnival UK, where she has held a number of trade-facing roles - most recently as senior sales operations manager.
The appointment comes as part of MSC Cruises’ on-going efforts to restructure its UK sales team and double its size. Recruitment continues to fill a number of remaining vacancies.