Businesses from right across Yorkshire are being invited to Welcome to Yorkshire’s major Y 15 event, where new campaigns, initiatives and projects will be unveiled at Scarborough Spa.
The announcements are being kept under wraps, but the free event will see Welcome to Yorkshire’s entry for the RHS Chelsea Flower Show launched as they prepare to make show history.
Around 1,000 people are set to attend the event at Scarborough Spa on March 18 – a fitting location given the first ever Tour de Yorkshire international cycle race will finish in the town on day one of the race this May.
Y 15 will run like a live TV show and is hosted by national sports presenter Rob Walker. It will feature star guests, with previous events having welcomed Yorkshire celebs ranging from Last Tango in Halifax Star Dean Andrews to Paralympic superstar Hannah Cockroft MBE – and even the Deputy Prime Minister.
Gary Verity, Chief Executive of Welcome to Yorkshire, said: “Yorkshire’s profile as a destination has never been higher, so it is absolutely essential that together as a county we take advantage of this opportunity to cement our place on the global tourism stage. Y 15 will help bring businesses together and highlight our plans for the future to capitalise on the achievements already made – and even better, it’s free to attend.
“It’s about inspiring and invigorating our incredible tourism industry to get ready to go again and show the rest how it’s done when it comes to providing the warmest welcome, the best service and the most unrivalled mix of experiences. Add in the forthcoming inaugural Tour de Yorkshire – which will again see Yorkshire go global on TV screens around the planet – and we already have a year to remember.”