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Guidebook expands London team as European customer base sees rapid growth

Mobile event app building and publishing platform Guidebook has expanded its London team following significant growth of its European customer base. Isabel Yap and Katie Williams join the EMEA team from Guidebook’s headquarters in California, taking on the roles of Accounts and Product Specialist and Manager of International Business Development respectively.

Attracted by the transparency and ease of use of the Guidebook app building and publishing platform, more than 50 companies in Europe have already adopted Guidebook in just nine months of trading from its London office, which covers Europe, Middle East and Africa (EMEA), with over 100 event apps (or Guides) launched in the UK alone.  

Working with large international brands including Centaur Media, Pitney Bowes, Google and Johnson & Johnson, Guidebook’s transparent platform has been used widely across Europe, with recent client wins in Germany, Switzerland, Sweden, Norway and Ireland. The rapid growth is in line with substantial targets set by Guidebook for the EMEA region.   

Wayne Morris, General Manager of Guidebook for EMEA, comments: “This is an exciting time for Guidebook. Event apps are far too often surrounded by an unwelcome air of mystery, with event planners unsure about how they can utilise complicated technology to meet their delegate’s demands. Where Guidebook differs is in its transparency and simplicity. Event apps shouldn’t be complicated or daunting and it’s great to see our vision is shared by many in the EMEA region, as reflected in our rapid growth.  

“I am delighted to welcome Isabel and Katie to the London office. They will be a crucial part of our continued expansion and help us to attract new clients from new verticals as well as overseeing the product evolution in Europe.”  

Founded in 2011, Guidebook is headquartered in the Silicon Valley USA with a team of more than 100 employees. Guidebook has powered over 10,000 guides globally including fully-branded guides for Mercedes-Benz, MasterCard and Amazon.

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