Cologne and Düsseldorf presented themselves as the “Meetropolis” at IMEX 2012

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Category: IMEX Preview

Created on Wednesday, 30 May 2012 16:10

Cologne and Düsseldorf presented themselves as the “Meetropolis” at IMEX 2012

With project “KÖLNDÜSSELDORF – The Meetropolis”, the Cologne Convention Bureau (CCB) and the convention bureau DÜSSELDORF (cbD) joined forces at IMEX to present all that these Rhineland convention destinations have to offer. From 22nd to 24th May 2012, these two cities on the Rhine presented themselves, together with their partners, in Hall 8 of the Frankfurt am Main convention centre.

The Cologne-Düsseldorf booth was affiliated with the German Convention Bureau exhibition as an open area stand. Over 3,500 exhibitors from more than 150 countries were once again on hand at Germany’s most important trade fair for “Meetings & Incentives” in 2012. This year IMEX celebrated its tenth anniversary. With the concept KÖLNDÜSSELDORF – The Meetropolis, the two convention bureaus aim to present the advantages of the Rhineland region as a convention destination to a wider market.

Stephanie Franke, head of the Cologne Convention Bureau, was very happy with the joint trade fair presentation: “The joint IMEX exhibition was a total success and, above all, helped to further enhance the international reputation of the region as a convention location. With the new branding ‘We custoMICE your meeting’ and an enlarged booth, we were able to achieve a noticeable increase in our visibility and make a lot of valuable new contacts. A number of productive discussions and positive feedback all confirm that the joint exhibition stand made a good impression. IMEX was a successful launch for a consistent communications concept. We hope that Meetropolis will further anchor in the minds of event planners the many positive features we offer.”

A number of Cologne partners were represented at the joint exhibition stand: Broich Catering & Locations, Cölner Hofbräu Früh KG, Excelsior Hotel Ernst, KölnKongress GmbH, Maritim Hotel Köln and the Radisson Blu Hotel.

Hilmar Guckert, CEO of DüsseldorfCongress, and Dr. Eva-Maria Illigen-Günther, Managing Director of Düsseldorf Marketing und Tourismus GmbH, have also come to a positive conclusion: “In recent years Düsseldorf has established itself as one of the leading cities in the German events market. It’s the state capital of North Rhine-Westphalia, and it has hosted a number of high-profile conventions. Looking at the middle and long terms, our presence at IMEX and the Meetropolis concept promise to further increase our popularity and position us even better as a destination within both the national and the international convention sectors.”

Just in time for IMEX, the joint website went online at www.meetropolis.de. On this homepage, event planners can get an overview of the diverse range of offers for the event sector in both of these major cities on the Rhine. The website also offers an insight into the economic, scientific and cultural characteristics of the region.

Pictured: Stephanie Franke, Head of Cologne Convention Bureau; Hilmar Guckert, CEO of DüsseldorfCongress; and Dr. Eva-Maria Illigen-Günther, Managing Director of Düsseldorf Marketing und Tourismus GmbH, with the Meetropolis team at the joint trade fair stand