INCON unveils findings of its Fourth Annual Survey of the Global Association Conference Market
- Category: IMEX Preview
- Created on Wednesday, 23 May 2012 12:59
INCON unveils findings of its Fourth Annual Survey of the Global Association Conference MarketINCON today unveiled findings of its fourth annual survey of the global association conference market at the IMEX trade expo in Frankfurt.
While the overall business outlook is flat at best, there is a definite drop in positive sentiment when compared with the 2010 and 2011 survey findings.
Budgeting is identified as the number one trend impacting the association sector as conference budgets continue to be scrutinised and planners seek best value in negotiating the highest level of event income. Encouragingly, suppliers are reacting effectively to market pressures on pricing to help INCON partners confirm business.
"It is interesting to see that trends identified in our surveys of previous years are being realised’’ commented Inge Hanser, INCON Co Chair. ‘’The strong desire to move up the supply chain, central to the 2010 survey, is taking shape with a robust focus on Consulting/Strategic Meeting Management Services both as an ongoing trend and also as the most popular description of the present value proposition of our partner companies" added Fellow Co Chair, Roslyn McLeod.