“At Four Seasons we’re in the business of making memorable experiences happen for our guests, and that includes our group clients,” says Four Seasons Senior Vice President Global Sales Jonathan Sicroff. “On many occasions, the needs and ambitions of our clients are so big that we open up entire properties exclusively for their use, resulting in a world of benefits for both hosts and participants. The extraordinary opportunity to have a Four Seasons all to yourself may have been the MICE industry’s best kept secret – until now.”
With 60 percent of meeting professionals planning to increase incentive eligibility in the next year, and 49 percent planning to increase their incentive travel budgets,* industry executives are looking for ways to take group events to the next level.
“There is nothing more appealing than a hotel buyout. Meeting planners are judged by our clients on creativity, flexibility and our ability to maximise marketing opportunities, and when you have a property on an exclusive basis, it opens so many possibilities to execute top tier events,” Richard A. Calcaterra, Co-founder and Officer, Enterprise Events Group.
Debbie Parsons, President of The Performance Group, believes there are additional benefits once the event is in progress: “To know that every guest in the hotel is part of the same group creates a very powerful cultural experience than transcends the agenda. When the entire hotel staff is focused solely on one client, it’s like a dance or orchestra performing at the highest level, something truly special that will be remembered by participants long after it’s over.”
How It Works
Reaping the benefits of full or partial buyouts is easier than ever as Four Seasons builds on its unique experience and expands the program across its portfolio. Beginning later this year, planners will also find enhanced tools on the company’s Meetings and Events website, allowing them to quickly understand the opportunity at specific hotels.
When booking a Four Seasons Buyout, groups secure all hotel rooms and suites, all function spaces and all outdoor pools, with selected restaurants and lounges, spas and fitness centres, golf courses and public areas potentially available. The latter may need to remain available to outside guests and/or residents of the hotel or resort.
When booking a Four Seasons Exclusive, the group enjoys a complete takeover of the property, including all hotel rooms and suites, function spaces, restaurants and lounges, spas and fitness centres, public areas, and, where applicable, all pools and golf courses plus any other recreational facilities such as private beaches and tennis courts.
A World of Possibilities
Without restriction on where functions take place and when facilities are available – and with the privacy and security that comes with being the only group on the premises – planned activities can take on a whole new dimension, while the opportunities for networking and socialising increase significantly.
“A Four Seasons Exclusive or Buyout experience creates an environment that allows the host countless opportunities for personal interaction between leadership and their teams. This unique interface is consistently proven to be one of the most rewarding and memorable experiences of an incentive trip,” says Charlie Ferbet, Senior Vice President, Sales and Marketing, Maritz Travel. “An exclusive buyout also provides the opportunity to customise and brand any aspect of the program, which helps the host achieve key business objectives while delivering an overall experience for their top performers and guests that they would not be able to replicate on their own.”
Start Planning a Four Seasons Exclusive or Buyout Now
Most Four Seasons hotels and resorts are available at certain times of year for Buyouts or Exclusives, including renowned properties such as Four Seasons Resort Maui at Wailea, Four Seasons Hotel Firenze, Four Seasons Resort Langkawi, Grand-Hôtel du Cap-Ferrat, Four Seasons Resort Nevis, Four Seasons Resort and Residences Whistler, Four Seasons Hotel George V, Paris, and many others.
Event hosts are invited to contact the sales representatives at individual Four Seasons hotels and resorts to inquire about availability, and then team up with their expert planning specialists, and catering and conference services teams to create an event that no participant will ever forget.