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Brilliant new spaces for The Grove

The Grove’s M&E offerings
“To thrive, we need to keep improving and innovating, to meet the needs of next-generation delegates.  Today, events are becoming ever more customized and experiential – and for that you need to offer ever more interesting, flexible and inspiring spaces.   Entrepreneurial companies don’t want to be fenced in by traditional venues.  Our mantra is:  Anything’s possible at The Grove!” says Michael Helling, General Manager.

The Grove in Hertfordshire has unveiled a spectacular transformation of its meeting and events spaces.  The existing spaces have been reconfigured and refreshed and a stunning new suite with an oval function room at its heart, all embedded in the estate’s beautiful formal gardens, has been created by the hotel’s original designer.  

Martin Hulbert was briefed to turn up the volume on “bringing the outside in” to the rooms and spaces, integrating them with the gardens and grounds beyond.   In keeping with the rest of the hotel, he was also charged to look for interesting art and objects. 

The Grove’s customer research had shown that clients particularly appreciated The Grove’s natural setting so close to London as well as its contemporary style, flair and complete flexibility.  There was also a definite move towards a preference for non-traditional venues suited to experiential, thought-provoking events. 

The subsequent transformation not only brings The Grove’s M&E offerings together into one flowing, organic space, which can be hired as a whole, but it also brilliantly reconfigures the three individual spaces – Amber, Ivory and the new Cedar Suite - so they can be used concurrently but entirely exclusively.  Each one now has its own separate entrance and with connected informal breakout, networking and social spaces, so every event client running an event will feel as if they are exclusive guests of The Grove.  

Designer Martin Hulbert says: “We were very aware that these spaces would be brainstorming, creativity – but also for celebrations and special occasions.   The designs are all about inspiration – bringing the great outdoors in, plenty of natural daylight and open views – so people working or socialising in the rooms don’t feel fenced in.  And the art was chosen to make people smile and to think out of the box.” 

The new configuration offers more space, more style and total flexibility for any size of event, from small meetings to large functions for up to 700.  Quality is the key: everything here is bespoke, from the furniture, to the flooring and the art, alongside state-of-the-art technology and brilliant acoustics.  Natural materials – woods, leather, slate, copper, glass - and a palette of greens, teal and earthy colours, deftly carries through the outside/in feel.  

The new Cedar suite is nothing short of inspired:  from the copper entrance gate, to a wall covered in metal leaves; from a central moveable bar/table/console that is suspended from the ceiling, to a host of specially commissioned art and - in the central oval-shaped pavilion - the vast pale tapestry especially made in India lining one wall, whilst wild flowers and grass grow above it on the living roof.

Michael Helling, The Grove’s General Manager, concludes: “These are beautiful spaces that people will really enjoy being in.  The Cedar suite is truly unique, there is nothing else like it.  It is compelling and exciting, with endless possibilities for how it can be dressed and reinvented for each event.  I believe this investment will make us one of the country’s leading meetings and events destinations near London.  Anything really is possible at The Grove now.” 

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