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sbe set to open urban retreat SLS Brickell - October 2016

SLS Brickell
sbe, the Los Angeles-based leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, announced the October 3, 2016 opening of SLS Brickell, its second SLS Miami hotel.  The stunning property marks sbe’s first hotel and residence project in partnership with Related Group.

The formidable talents of sbe Founder and CEO, Sam Nazarian, The Related Group founder and Chairman Jorge Perez, and designer Philippe Starck, have joined together to present a property poised to become a Miami landmark hotel, set in the heart of the city’s rapidly transforming Brickell neighbourhood.  

“sbe is proud to unveil our first SLS Hotel & Residences with Related and look forward to the addition of sister property, SLS LUX Brickell and expanding our South Florida portfolio further together with Hyde Midtown and Hyde Beach House,” said Nazarian. “SLS has created a new paradigm in the luxury hotel experience that resonates with a global audience. We already offer the ultimate South Beach experience with SLS South Beach and are now bringing our unique brand downtown. SLS Brickell epitomizes what we stand for; an uncompromising, yet modern approach to luxury, infused with playfulness, spirit, creativity and world-class cuisine and design.”  

The Arquitectonica designed, 55-story tower encompasses 124 striking Philippe Starck-appointed SLS hotel rooms and suites and 450 SLS-branded condo residences. Boasting an enviable position on South Miami Avenue, SLS Brickell is just steps from Downtown Miami and the Miami Design District, as well as an array of world-class shopping, fine dining and entertainment options. Spanning an impressive acre of amenities, SLS Brickell is a true urban oasis that will cater to business guests, leisure travelers and Miami locals alike. Infused with art, the property offers a sensory feast, from the arresting vision of Markus Linnenbrink’s mural to the striking lobby sculpture by Bernardi Roig.

“SLS Hotel & Residences Brickell is envisioned as a sophisticated and contemporary urban paradise, and serves a pivotal role in reshaping Miami's financial district with tremendous culture and hospitality,” said Perez. "I’m extremely pleased with our debut SLS branded residences and excited for our partnership with sbe to grow with forthcoming ventures, including SLS LUX Puerto Madero in my hometown of Buenos Aires.”  

The property will feature premier culinary options from two James Beard Award-winning chefs: SLS Culinary Director, Chef José Andrés and Chef Michael Schwartz. Alongside the property’s October 3rd unveiling, Chef Michael Schwartz will launch his first Italian concept with Fi’lia, featuring fresh ingredients from the hearth and the simplicity of handmade artisanal breads and pasta. Shortly after, Chef José Andrés will present Bazaar Mar, his latest creative culinary concept celebrating the bounty of the oceans, with a seasonal emphasis on Miami and the Caribbean. Bazaar Mar will serve as Jose Andrés’ second Miami restaurant and sixth project with sbe. Jose Andrés will also oversee food and beverage for the property’s in-room dining, mezzanine and pool bar.

In addition to its dynamic dining options, SLS Brickell will host an unprecedented range of 24-hour lifestyle amenities including concierge services, valet parking, in-room dining services, babysitting services and a BMW-7 series house car available for transport within a three-mile radius. A state-of-the-art Fitness Center and the exclusive Ciel Spa will cater to guests’ wellness and fitness needs.  

Arash Azarbarzin, President, sbe Hotel Group, added: “It’s very exciting to see sbe’s vision for SLS-branded residences come to fruition with this venture. The immediate sale of the residences highlights the demand for the fully-integrated hospitality experience we are known for.”  

As well as accessing all hotel amenities, residents at SLS Brickell are offered bespoke services, including 24-hour concierge services and valet parking, a private SLS screening room and party room and The Sky Roof, featuring a pool with spectacular city views and cuisine by José Andrés. Optional services include housekeeping, personal training, spa treatments, childcare, catering, BMW transportation, laundry and dry cleaning, grocery shopping, pet services, IT support and ‘while you’re away’ services, amongst others, extending to securing preferred theater and event tickets.

All SLS Brickell residents are entered into the SLS Resident Membership program, which entails priority access to SLS South Beach, Hyde Beach and Hyde AmericanAirlines Arena and preferred seating at all sbe Miami restaurants. At SLS Brickell, members will be able to enjoy 10% savings on food and beverage and Ciel spa services. Further benefits include discounted rates across sbe Miami properties, where residents can conveniently pay through their personalized membership I.D. card. Upon request, guests and residents can access 10,000 square feet of ballroom and business space, amongst other breathtaking outdoor spaces overlooking Miami, all with world-renowned catering options and services from an in-house production team.  

Further reflecting the brand’s commitment to fulfilling guests’ every desire, SLS Brickell will serve as an urban retreat, providing access to three pools and a hot and cold plunge, all located on the sprawling pool deck where alfresco dining and eight private cabanas will be available. Guests and residents will also have the exclusive opportunity to take advantage of complimentary VIP Beach access at SLS’s stunning oceanfront property, SLS South Beach. SLS Brickell will seamlessly marry the exhilarating energy of South Beach with a sophisticated downtown influence for a unique experience yet to be established in greater Downtown Miami. As an extension of its long-standing relationship with the brand, sbe Hotel Group has also brought SLS Brickell into membership of Preferred Hotels & Resorts within the brand's Lifestyle Collection.

SLS Brickell is currently taking room reservations for stays starting October 3rd with exclusive pre-opening rates available through the end of the year. Standard room rates begin at $319 and suites start at $519.

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