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A full day experience tour in the "Athens of Versilia' for MICE guests at Grand Hotel Principe di Piemonte

The Grand Hotel Principe di Piemonte exterior
The Grand Hotel Principe di Piemonte, historic and prestigious luxury hotel overlooking Viareggio’s promenade by the sea and a member of Small Luxury Hotels of the World, is now adding to it's MICE offerings with a full day – lunch included – in Pietrasanta, the little “Athens of Versilia” (as nicknamed for its history and for the quantity of works of art it houses), only a few kilometres away from Viareggio.

Since 1200, when it was founded by Guiscardo da Pietrasanta, this little city was to be a crossroads of world famous artists, from Michelangelo Buonarroti to Vasari until the contemporary Henry Moore, Pietro Cascella, Kan Yasuda, Jean Michel Folon, Arnaldo Pomodoro, Joan Miro or Botero. Many among them have donated works to the city, making this delightful Tuscan town, embedded in the marble quarries, a true open-air museum.

Mine of important works, on display in the streets and in museums around the world, Pietrasanta is the ideal location for an “art walk” along the international contemporary sculpture park that winds through Piazza Duomo, the church and the cloister of St. Augustine, Piazza Crispi and viale S. Francesco.

Guests will also experience a clay-based sculpture workshop under the guidance of a Master – a priceless experience for both atmosphere and content.

Built in the early twenties, it started off another life in 2004 after two years of restoration, which brought it back to its ancient splendour.

Its intimate and welcoming rooms, refined and luxurious, from which to admire the wonderful panorama of the Apuan Alps as well as the promenade of Viareggio, attract leisure and Mice tourists all year round. Its 106 rooms (87 standard and 19 suites), are located on five floors, each of them decorated in a different style. And also the "Piccolo Principe" and "Regina" restaurants have certainly popularized the hotel over the time.

The Grand Hotel Principe di Piemonte is an ideal venue for top-class conventions and meetings.

The wonderful equipped rooms – Butterfly, Turandot and Musetta – have an atmosphere rich in history and charm, yet being endowed with modern technology equipment. The new “central room”, just opened, can accommodate up to 250 people.

The in-house technology is full of state of the art assets, immediately available to the client and included in the price, such as fibre-optic connections, all kinds of microphones, high brightness projectors.

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