Celebrating 50 years, the Irish, family-owned hotel group emerges after a complete brand transformation and €200 million investment programmeIrish family-owned hotel group, The Doyle Collection, has celebrated its 50th anniversary with the launch of a complete transformation of its brand identity. The Doyle Collection comprises eight very individual hotels in five cities around the world – London, Dublin, Cork, Washington and Bristol. In addition to the brand re-launch the group has now completed a major investment programme with over €200 million being spent on the hotels in just seven years.
In addition, the group recently unveiled plans for a multi-million pound investment programme at The Bloomsbury and The Dupont Circle, with the architecture and design being overseen by Martin Brudnizki Design Studio, as well as a brand new Restaurant and Bar located on the doorsteps of The Kensington.
During 2015 and 2016, several major projects were completed – with the hotels being radically transformed with new restaurant and bar concepts and upgraded rooms and suites, all whilst putting the guest experience at the heart of design. Bernie Gallagher Executive Chairman and a significant shareholder has focused on a clear vision to reposition the group as a collection of very individual hotels. Her dynamic and innovative approach, working in collaboration with some renowned international designers has achieved that vision within the Doyle Collection.
The largest transformation has been in London, where the remodelled public spaces at The Kensington, including the lobby, drawing room, launch of Town House restaurant and The K-bar have been completed. The suites too have been remodelled and the new look Brompton Suite – launching summer 2016 - will have a more contemporary look and feel. In Cork, The River Lee launched The Hub a dedicated suite of contemporary meeting rooms, bold break-out spaces and relaxed lounges to suit every business need.
Next on the agenda, The Bloomsbury launched a stylish new all-day dining concept, Dalloway Terrace, in Spring 2016. The refurbishment of The Dupont Circle’s meetings and events space makes it one of the most stylish and versatile in Washington DC. In Dublin, The Grafton Suite is now the city’s best event space, and the launch of Balfes brasserie and bar at The Westbury has been a tremendous success with locals and travellers. Summer 2015, saw the unveiling of The London Suites at The Marylebone, after a successful launch of 108 Brasserie, Bar and Pantry.
To complement this, The Doyle Collection has recently invested in a complete transformation of its visual identity, to clearly define the individual personality of each hotel, ensuring the exceptional character, style, service and strong sense of place is visible. The group has also divided the hotels into two groups: ‘luxury’ and ‘urban’ to clearly define the experience further for potential guests.
The five ‘Luxury’ hotels within the group can be identified as follows:
The Westbury, Dublin - the group’s flagship hotel, where iconic charm meets vibrant creativity in Dublin’s metropolitan heart.
The Kensington, London - London’s most beautiful townhouse hotels; boulevard elegance in the heart of Kensington.
The Marylebone, London - design buzz and café society style in London’s most glamorous urban village.
The Bloomsbury, London – the only Lutyen’s-designed hotel in the world is the stage for a new conversation in London’s literary heartland.
The Dupont Circle, Washington DC - the group’s hotel at the heart of the action in Washington DC is a social hub in the world’s most powerful city.
The Doyle Collection’s three urban’ hotels are:
The River Lee, Cork - The modern face of Cork in the heart of Ireland’s second city.
The Bristol, Bristol - Modern style and warmth in the waterside creative quarter of Bristol’s harbourside.
The Croke Park, Dublin - Dublin’s iconic sporting hotel.
To define the individual character of each property and clarify the brand’s identity, The Doyle Collection worked alongside a branding agency with a clear strategy of aims to communicate these values and forge a clear brand and design vision. They have created new identities, which act as a platform to showcase the luxury hotels as clear competitors in their market; substantially enhancing in-room collateral, signage, marketing materials and digital presence for each hotel; creating compelling brands around the bars, restaurants, meetings and events spaces that break with the traditional hotel model.
Each property is unique in the way it has brought a cultural slice of its city into the fabric of the building and the guest experience. The Doyle Collection hotels are situated in some of the most desirable city locations in the world. What binds the hotels together is The Doyle Collection service ethos - a real warmth and thoughtfulness that stems from being a much-loved family business. The group’s definition of success is for guests to feel that its hotels are more akin to a home or a private club than a regular hotel - making them want to return again and again.
The new look reveals each hotel’s font and colours, and logos reflect their history, location or architecture - from the classic “Tiffany” blue background and serif font of The Kensington, to the “Mad Men” fifties-inspired orange and black logo of The Dupont Circle, which reflects the circle itself. The Bristol’s design echoes the easily identifiable windows of its modern Brutalist harbourside building. In addition, new branding for the group’s restaurants has been rolled out, in keeping with their elegant, modern classic design.
The new look website has launched with a view to increasing direct bookings, and showcases spectacular new photography and a gateway to the group’s blog, which offers current and future guests insight into each hotel and its neighbourhood. New collateral, including innovative, guest-friendly, boxed in-room collateral containing hotel compendium, stationery and pens; brochures; matches; slippers and umbrellas are already appearing in the hotels.
The hotel group’s origins go back 50 years to the visionary founder PV Doyle - one of the leading Irish businessmen of the 20th Century. The vision has evolved and transformed into the group today through his daughter Bernie Gallagher.
CEO, Pat King, has been with the company for over 20 years. Pat King comments, “The Doyle Collection is an innovative family business that has constantly moved with the times. The passion, energy and enthusiasm of the family are reflected in the tenure of our teams at each hotel and the incredible investment that has taken place in recent years. The brand refresh has come at the perfect time to celebrate the huge investment in The Doyle Collection, and to look ahead to success and further innovation. Each property strives to deliver a boutique feel through a holistic approach to classically modern day luxury; ensuring guest comfort and efficiency from arrival to departure. Our aim of ensuring the personality of each hotel in The Doyle Collection is now distinctly identifiable in its location and amongst its competitors in both the luxury and urban markets. ”
The group continues to be recognised as a luxury market leader. Notable recent accolades include The Westbury’s acceptance into Virtuoso®, the travel industry’s leading luxury network; membership of the Global Hotel Alliance GHA, the world’s largest alliance of independent hotel brands; The Kensington’s Innovation in Service and Overall Winner 2015 at the European Hospitality Awards and The Marylebone’s receipt of Best Urban Hotel in Condé Nast Johansens UK & Ireland Awards for Excellence 2016.