The partnership between Affinity Inn & Resorts (Affinity) and HotelREZ Hotels & Resorts (HotelREZ), will allow Affinity's members and affilitates to distribute their rates and inventory to over half a million travel agents who use the Global Distribution Systems (GDS), as well as millions more bookers worldwide who use websites that are powered by the GDS.
Affinity is a recognised US hotel branding program encompasing national brands Arlington Suites, Carefree Inns and Galleria Hotels & Suites.
Affinity's members who opt for the GDS channel will be distributed via HotelREZ's HO chain code on the GDS. In addition to distribution services, HotelREZ will also help Affinity's members to set up specific negotiated rates on the GDS and participate in preferred partnership agreements with corporate and consortia bookers.
Ray Sims, VP of Business Development for the Americas at HotelREZ, said: "We are very excited about our recent partnership with Affinity Inn and Resorts. The GDS is a key channel for independent hotels, especially when it comes to getting additional revenues from coporate and consortia. With HotelREZ independents are able to connect to some of the main international consortia like ABC, BSI, American Express, BCD, CCRA, Carlson Wagonlit, Radius, and Thor; which won't or can't work with an individual independent property or small group."
Dan Sweigert, Managing Partner at Affinity Inn & Resorts, stated: "We chose HotelREZ as our preffered GDS partner, as we both share a focus on assisting independent hotels. At Affinity we allow independent hotels to join as members or affilitates, rather than franchisees; and this enables properties to take advantage of the national branding benefits, without conceding on their individual identity. Enlisting HotelREZ's expertise will allow our branded hotels or independent affilitates acess to the profitable GDS market."