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NH Hotel Group launches its NH Collection brand in Germany

(L) Federico J. González Tejera, CEO of NH Hotel Group and Stephan Demmerle, Managing Director of Central Europe Business Unit and (R) NH Collection Berlin Friedrichstrasse

First four upper-upscale properties introduced in Berlin, Frankfurt, Hamburg and Dresden

With the successful opening of its first four German hotels in Berlin, Frankfurt, Hamburg and Dresden, NH Hotel Group has officially launched its upper-upscale brand NH Collection in Germany. In line with its strategic five-year business plan, the Company is strongly committed to its most exclusive brand, further strengthening segmentation of its portfolio under the new brand architecture, with the aim of increasing guest satisfaction.

NH Collection, aims to exceed expectations of guests who are looking for ‘that little bit extra’ from their trips, whether for business or pleasure. Targeted at consumers who demand excellent service but, above all, a genuinely exclusive and memorable experience at strategic urban locations in core international destinations. NH Collection creates extraordinary experiences that blend thoughtful attention to detail, outstanding services, innovative products, state-of-the-art technology and genuine local gastronomy, which will culminate into an unmatched stay.  

The launch of NH Collection in Germany is an important milestone in NH Hotel Group’s expansion plans. “This launch brings us one step closer to our vision which is that one day, whenever anyone contemplates a trip to a city for an overnight stay or meeting, for business or pleasure, they will always ask themselves if there is an NH hotel at their destination”, stated Federico J. González Tejera, Global CEO of NH Hotel Group. The company will operate 68 NH Collection hotels worldwide by the end of 2016.

Stephan Demmerle, Managing Director of the Central Europe Business Unit at NH Hotel Group, explains the brand essence of NH Collection: “Guests staying at NH Collection hotels can look forward to a wide range of personalized products, such as high-quality furnishing including Nespresso coffee machines, rain showers and exceedingly comfortable beds, enlarged choice at breakfast and of course the service provided by our Guest Relation Managers, who cater to all individual needs and make every wish become reality. We aim to surprise our guests by exceeding their expectations of our hotels and standards.”  

Technological highlights are an essential part of the NH Collection experience. NH Collection Berlin Friedrichstrasse and NH Collection Frankfurt City, for example, both showcase large-scale LED displays in their public areas, which use atmospheric video effects to create a unique ambience. In addition, innovative solutions like the 3D holographic projection technology are available for meetings and events not only at NH Collection but also at nhow hotels, the company’s cosmopolitan design hotel brand.  

A stay at NH Collection is rounded off by an extraordinary culinary experience. Guests’ palates are delighted with culinary creations from internationally renowned chefs like Paco Roncero, Óscar Velasco, Chris Naylor, David Muñoz and Jacob Jan Boerma , who have 11 Michelin stars between them. Together with their teams, these chefs treat NH Collection guests to memorable gastronomic pleasures of superior quality.  

All these details serve to explain why NH Collection Berlin Friedrichstrasse, NH Collection Frankfurt City and 19 more NH Collection properties in Europe and Latin America are already part of the portfolio of Preferred Hotels & Resorts.  

At least one further NH Collection hotel is scheduled to open in Germany this year: On June 1st 2016, NH Collection Köln Mediapark will be inaugurated after having undergone major refurbishment. Just recently, Vienna also witnessed the opening of the first NH Collection hotel in Austria: in a central location on Europe’s longest shopping boulevard, Mariahilfer Straße, guests at NH Collection Wien Zentrum enjoy a unique and truly memorable stay. Austria is, like Germany, Switzerland, Poland, the Czech Republic, Hungary, Slovakia and Romania, part of the Central Europe Business Unit at NH Hotel Group.  

On the occasion of the official NH Collection brand launch event in Germany, NH Hotel Group hosted the NH Collection Video Art Award for the first time. This prize, which has been created in collaboration with New York-based curator Leo Kuelbs, is dedicated to talented young video artists. In its first edition, the award is devoted to the new premium brand with the call to take a creative stance on the essence of the NH Collection brand using innovative technology and surprising aesthetics.

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