Hoteliers from Holiday Inn Express Middlesbrough are partnering with the town’s Blue Giraffe Bicycles Boutique to install both a free use children’s Team Sky Frog Bike and an adult Bobbin Bike at the hotel.
Rather than charging for bike use, the hotel, operated by Redefine|BDL Hotels – the UK’s largest independent hotel management company – will display a charity bucket for the Tour’s charity partner, the Royal National Lifeboat Institution (RNLI), in the hotel’s reception.
The initiative will launch on Sunday 24 April, ahead of the arrival of the official race on Sunday 1 May, when Stage 3 (Middlesbrough to Scarborough) of the Tour gets underway outside the hotel.
Mark Winter, general manager of Holiday Inn Express Middlesbrough, said: “The Tour de Yorkshire is creating a real buzz about cycling in the area. It’s great to see people are getting enthused about sport and we wanted to do our bit to encourage and enable guests to get in the saddle and explore the area.
“The RNLI does wonderful work in the county and beyond so, rather than charge for use of the bikes, we will instead collect donations for this special cause.”
Sir Gary Verity, Chief Executive of Welcome to Yorkshire said: “This is a brilliant initiative and one that fully embodies our aim of helping to inspire more people to take up cycling and discover the joy of riding a bike.
“I am also thrilled to see they will be raising money for the RNLI, the official charity of the Tour de Yorkshire, which provides vital life-saving services across Yorkshire and the UK.”
The Tour de Yorkshire takes place from Friday 29 April to Sunday 1 May, with Stage 1 between Beverley and Settle (186km), Stage 2 between Otley and Doncaster (136km) and Stage 3 between Middlesbrough and Scarborough (198km).
The Tour de Yorkshire has partnered with the RNLI to raise funds to support its rescue work. The RNLI operates nine lifeboat stations in Yorkshire and saves hundreds of lives in the area each year. It also operates a flood rescue team.