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InterContinental Fiji paves the way for Singapore

Singaporean agent familiarisation participants
InterContinental Fiji Golf Resort & Spa recently hosted the first Singaporean agent familiarisation in partnership with Tourism Fiji and Rosie Holidays. The familiarisation program allows agents to experience our destination together with understanding product options, logistics and other important factors that will assist with Fiji’s inbound tourism numbers from this new source market.

With the direct inaugural flight from Singapore to Fiji launching on April 6th, premium travel agents were invited to the destination by Tourism Fiji for this familiarisation stay. With InterContinental being an established premium luxury brand, it was the ideal fit for organisers and was well received by the agents.

The agents experienced luxury accommodation in beachfront suites. Another highlight was the fully fledged InterContinental Concierge service and the Club InterContinental product which would definitely be appreciated by the more premium customer. In line with Singapore’s outbound market, these were some of the key elements that would be desirable for future Singaporean guests.

As part of the InterContinental business development strategy, Area Director of Sales & Marketing, Robert Miletic, will also be conducting business trips into Singapore later this year. During these trips Robert will be meeting with key partners to ensure that the InterContinental brand is represented and positioned to attract Singapore’s premium customers.

The group’s time in-house ended with a 5 course dinner at the award winning Navo Restaurant and was complete with selection of Fijian delicacies and signature dishes that showcased the dining advantage that the InterContinental has above other brand resorts in Fiji. The group was accompanied by Kathy Koyamaibole; Manager Asia Tourism Fiji and Adeline Erasito; Business Development Director Rosie Holidays.

InterContinental Fiji Golf Resort & Spa is part of the Intercontinental Hotel Group (IHG) with over 4,900 hotels in over 110 countries and territories. Overlooking the azure waters of Natadola Beach – voted by CNN as one of the best beaches in the world, and Fiji’s finest beach, the resort is spread across 35 acres of tropical manicured gardens and offers all of the facilities and services expected of luxury international resort.

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