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InterContinental Fiji leading the way for Chinese guest experiences

Luxury Club InterContinental One Bedroom Plunge Suite
With Chinese New Year falling into the month of February, InterContinental Fiji Golf Resort & Spa is eagerly anticipating and preparing for the arrival of more Chinese guests into the Resort. A pilot resort for the “China Ready” program that was rolled out in 2015 by parent company; IHG, the property has invested considerably into making sure that the needs of Chinese guests are taken into account in the process of delivering enjoyable and memorable moments that are hallmarks of an InterContinental guest experience.

The Resort has also received its official premium accreditation from IHG meaning that it has met all the criteria check points to be able to be certified property ready and trained to look after the needs of Chinese guests. Since 2015, the Resort has invested in Chinese scripted menus in all its outlets, introduced Chinese language TV channels, enhanced the breakfast buffet menus and sourced Chinese teas for its luxury suites to be able to ensure that the InterContinental experience on offer is synonymous with any other accredited InterContinental property around the World.

InterContinental Fiji continues to improve and invest in training programs to secure its position as the #1 resort in Fiji for the more discerning Chinese traveler. Staff now have access to IHG accredited training specific to the Chinese market, their service needs and expectations, and this has helped the staff in looking after their Chinese guests. The Resort has also set up accounts on Chinese social media sites, investing with partners in Chinese print and digital advertising and also working very closely with the IHG Regional Sales Office based out of Shanghai to leverage preferred partnerships and campaigns.

Hudson Mitchell; Director Leisure Sales and Marketing also conducts regular sales call into China partnering up with travel agents and ensuring that agents and consumers have access to the most recent and updated information that will assist in driving more business into the Resort. With Chinese agents and consumers alike appreciating the fact that the InterContinental is situated on an award winning beach that has been voted #1 in Fiji and top 25 in the World, the introduction of Chinese initiatives has allowed for more interest in market.

“We are excited about Chinese New Year and the fact that we are the premium choice for accommodation in Fiji. To assist with our sales and marketing efforts in China, we have implemented IHG® Corporate initiatives for Chinese New Year. This includes our Chinese targeted promotion – Unwind, Stay & Dine, which has tailored inclusions designed to satisfy the specific needs of Chinese travelers. With more luxury Chinese travelers opting for an InterContinental experience, our Club InterContinental product is a much sort after option for accommodation with our Chinese partners. We look forward to creating a memorable experience for our Chinese guests this Chinese New Year,” said Hudson Mitchell, Director Leisure Sales and Marketing.

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