Both guests at the Conservatorium and prospective customers will receive a very unique digital Bentley experience in the new outlet. In a luxurious lounge, they will be immersed in the world of Bentley by means of a high-tech, virtual presentation.
Created by Bentley Leusden – the official Bentley retailer for the Netherlands – the Conservatorium’s Bentley Amsterdam does not actually feature any physical cars. Instead, hotel guests will experience the brand in a virtual way. It all starts in the hospitality area, furnished in the remarkable Bentley style. Then, on a life-size screen (3.5 m), the brand comes to life with aid of high-tech laser projection. Visitors experience the brand’s rich history and are acquainted with the current model range, including the new Bentayga.
Robert Engstler, Regional Director Europe at Bentley Motors commented: “With Bentley Amsterdam our brand gains a footprint in one of the city’s most luxurious hotels and in one of Europe’s most exciting cities. People have the chance to experience Bentley in a very inspiring and a new atmosphere. I am sure this will be a very valuable addition to our customer offering.”
A Luxury Digital Experience
The big screen is also the centre for another special feature – the ‘digital showroom’. This feature allows customers and guests of the Conservatorium hotel to virtually personalize their Bentley in line with their individual preferences. There is a huge choice in colours, interior hides and other accessories. Their individualized Bentley can then be viewed from every angle and in life size.
Bentley Service as Standard
Customers who wish to book a test drive can also do so from the Conservatorium hotel. Furthermore, Bentley Amsterdam also operates as a collection location for Bentley vehicles ordered by guests and local customers. When maintenance for their Bentley is due, customers can drop the car at Bentley Amsterdam. After completing the servicing at Bentley Leusden, the car will be ready at the designated time at the same location again. Bentley Amsterdam also offers a full range of Bentley Branded Goods – the brand’s exclusive lifestyle collection.
Bentley cars will also be available, upon request, to guests of the Conservatorium hotel for private transfers around the city during their stay at the hotel.