Since their brand launch in 2011, LUX* Hotels & Resorts has strived to stand out from the crowd, turning the ordinary into something unexpected and injecting fun into the five-star holiday. Inspired by their spontaneous side and desire to celebrate life and make treasured memories, LUX* have created simple, fresh and sensory experiences to indulge and entertain guests during their stay.
The exciting new ‘Reasons To Go LUX*’ join the likes of the LUX* Me Wellness Concierge Service, Message in a Bottle, pop-up ICI ice cream parlours, the famous Café LUX* coffee, Phone Home booths on the beach and the alfresco movie experience under the stars, Cinema Paradiso.
Panama hat station
LUX* Resorts & Hotels are situated in some of the world’s most idyllic locations, so it is no surprise their guests choose to spend the majority of their time outdoors. While LUX* encourages visitors to explore the spectacular surroundings, no one wants to be constrained in their rooms with unfortunate sunburn. Cue LUX*’s new Panama Hat Station. Sourced from the finest Ecuadorian manufacturers, using sustainable materials, this new and exclusive offering allows LUX* guests to personalise their own panama hat. Set in a suitably shady spot at each resort, LUX* staff will help guests select their perfect size, style and colour, before completing their design with a band from a selection of woven and printed grosgrain ribbons, created by local designers.
Aperitifs are often the most delicious and exciting part of a dinner party. Based on this, LUX* is introducing their new wandering Aperitivo Bar. An ideal spot for socialising, the Aperitivo Bar is packed full of tasty tapas-style snacks, tantalizing taste buds before dinner as well as daily-changing, signature cocktails,designed by LUX*’s expert mixologists. Of course this is no ordinary Aperitivo Bar, the typical LUX* twist is that guests won’t find this bar in the same place twice. One night it might be spotted on the beach for barefoot nibbles in the sand, however the next night it could be found in the resort gardens, amongst intricately lit palm trees.
Vegetarian diets are gaining in popularity, with 12% of UK adults following a vegetarian or vegan diet, according to research published last year. Millions more are flexitarians, cutting down on meat. These statistics, paired with LUX* Resorts & Hotels dedication for promoting a healthy lifestyle, have prompted LUX* to give the vegetable the attention it deserves, with a dedicated menu that promises to convert even the most avid carnivore. LUX* aim to excite and inspire all vegetarian and vegan guests with veggie delights, inspired by seasonal island flavours. Take the Pulled Jackfruit Burrito made with ginger, turmeric rice, smoky barbecued jackfruit, black beans, roasted sweet potato cream, guacamole, seasonal greens, and apple slaw for instance, where guests can expect an explosion of flavour in every bite. Quinoa spaghetti made with fresh herbs and cold-pressed extra virgin olive oil and cumin-infused vegetable korma with an array of chutneys are also on offer.
Tree of wishes
Inspired by ancient Japanese Tanabata festival wishing trees and Brazil’s Bonfim wish ribbons, LUX*’s Tree of Wishes adds extra magic to the perfect stay. On arrival, LUX* guests are handed personalised ribbons marked with their initials and the date of their stay to tie around a branch on a LUX* Tree of Wishes, close their eyes and make a wish. Each year, one ribbon will be picked at random and the lucky owner will win a free holiday. Once visitors have tied their ribbon to the Tree of Wishes, they are encouraged to spread their own joy by throwing coins of any currency in a nearby well: all donations raised go to local charities.