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Starwood Hotels & Resorts’ Aloft brand debuts in Louisville

Starwood Hotels & Resorts Worldwide has announced that its tech-forward Aloft brand has entered Kentucky with the opening of Aloft Louisville Downtown. Owned by Poe Companies, REI Development and White Lodging, and managed by White Lodging Services Corporation, Aloft Louisville Downtown is designed for the hyper-connected global traveller with 175 spacious loft-like rooms, tech-forward innovation and a buzzing social atmosphere.

“The vibrant city of Louisville is a great choice for the Aloft brand’s debut in Kentucky,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Aloft recently topped 100 hotels worldwide and continues its phenomenal growth, propelled by the success of its cutting-edge design, innovative technologies and active social scene.”

Located on the city’s revitalized Whiskey Row, Aloft Louisville Downtown is a short stroll to the Kentucky International Convention Center, the KFC YUM! Center, the Evan Williams Bourbon Experience and the Frazier History Museum. The hotel also provides convenient access to Churchill Downs – home of the Kentucky Derby, Fourth Street Live!, Actors Theatre of Louisville, the Kentucky Center for the Performing Arts, and the art galleries, boutiques and restaurants of the NuLu district.

Hotel facilities include a 24-hour gym, 2,750 square feet of flexible meeting space for both business meetings and social gatherings, re:fuel at Aloft – a one-stop gourmet grab & go food and beverage area – and Corner Restaurant & Bar, the hotel’s cocktail bar and eatery featuring more than 60 bourbon selections as well as locally-inspired pairings, such as a jerky and bourbon special. The dog-friendly, open-air patio and indoor space creates an approachable vibe on the historic Whiskey Row with a full bar featuring daily homemade cocktails, draft regional microbrews and wine selections. A new arrival to 1st and Main Street, Corner is a standout addition to the downtown Louisville scene.

“We are proud to introduce Starwood’s popular Aloft brand to Louisville and expect this sleek, new hotel will appeal to both business and leisure travelers visiting Derby City,” said General Manager Mark Batchik. “The opening of Aloft Louisville Downtown also marks another step forward in the redevelopment of the historic Whiskey Row.”

“The opening of the Aloft Hotel in downtown Louisville is an exciting part of the nearly 2,000 new rooms coming to the market in anticipation of the expansion of the Kentucky International Convention Center,” said Karen Williams, Louisville Convention & Visitor’s Bureau president and CEO. “In addition, from a leisure standpoint, its opening is perfectly timed for the resurgence of Whiskey Row and our growing Urban Bourbon Experience.”

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