Home-grown brand is pioneering Chinese luxury hospitalityUltratravel Collection, a joint venture between Global Hotel Alliance (‘GHA’), Travel Leaders Group and multi-media brand Ultratravel, has announced that NUO Hotel Beijing is the latest addition to the Ultratravel Collection, which strengthens the presence of the collection in Asia.
NUO Hotel Beijing, the luxurious flagship of NUO Hotels, is positioned as a contemporary lifestyle destination in ‘modern Ming’ design.
Located near Beijing’s Art Zone 798, the heart of China’s dynamic art movement, NUO Hotel Beijing features 438 luxurious rooms and suites, a traditional tea house, six restaurants and bars, NUO Spa, the impressive 1,600 square metre Yongle Grand Ballroom; and a dedicated art gallery displaying a stunning series of carefully-curated pieces by the country's most critically acclaimed artists, from newly emerging to world-renowned, and a showcase of original works from iconic Chinese artist Zeng Fanzhi.
As a member of Ultratravel Collection, each hotel is able to offer guests the benefits of the DISCOVERY loyalty programme. Launched in 2010, DISCOVERY has over six million members of which nearly half-a-million are from China, making it the programme’s third biggest market. NUO Hotel Beijing represents the second hotel in China under the Ultratravel Collection, after Niccolo Chengdu joined in April 2015.
Christopher Hartley, CEO of Global Hotel Alliance and Chairman of Ultratravel Collection comments: “Chinese outbound luxury travel is booming, but China is also becoming a much sought-after destination for our members. We are delighted to welcome NUO Hotel Beijing to our collection: NUO is a significant new addition for Ultratravel Collection, and will undoubtedly become a new landmark hotel in China’s capital city.”
Adrian Rudin, General Manager of NUO Hotel Beijing comments: “We are delighted to be part of the Ultratravel Collection and share the benefits of this membership with our guests. We are confident that DISCOVERY programme members from across the world will appreciate the experience of authentic Chinese luxury hospitality.”
As well as China, Ultratravel Collection is expanding in other key markets around the world, with recent additions to its portfolio including Viceroy New York, Corinthia Hotel London and Palais Namskar in Marrakech.