Central to the programme's revamp is the Instant Rewards feature where members receive a special bonus on every stay. Based on their personal preferences and membership level, Dusit Gold members can enjoy perks ranging from spa credits to room upgrades upon check-in.
The programme now offers three levels of membership – Premier, Executive and Elite. All levels reward members with a host of privileges at no extra cost. Unlike other programmes that require more stays to qualify for the next membership tier, Premier Dusit Gold members enjoy a fast-track upgrade to Executive level after only 5 stays.
Elite, the most privileged Dusit Gold membership level, offers additional benefits such as free reward nights, 18:00 late check-out and complimentary mini bar.
"The research we conducted indicates that recognition and free nights are perceived by guests to provide the greatest value, as such, these are key components of the new Dusit Gold programme," said Ms Erena Chan, Vice President Sales & Marketing, Dusit International. "The new Dusit Gold rewards members with benefits and perks that are relevant to them based on their personal preferences which they can enjoy instantly, every time they stay with Dusit."
New members can enjoy the limited time Click for Gold sign-up offer valid now through 15 December 2015. Receive a 25% discount off room bookings made 14 days in advance, 15% off room bookings made 7 days in advance, late checkout until 14:00 and full benefits, such as discounts on dining, laundry and complimentary Wi-Fi. Current Dusit Gold members are also eligible to take advantage of this special offer.