Hotelogix to present webinar discussing why independent hotels should have an automated review collection strategy to effectively manage their online reputations on travel review sites such as TripAdvisor.On August 19th, 2015, Hotelogix is presenting a webinar on how independent hotels can effectively use the power of automated review collection to influence potential guests.
The webinar will be conducted by Hotelogix and will be globally available online.
Along with industry experts, the webinar will feature John Pribble as one of the speakers who will share his firsthand experience using a review collection strategy.
Pribble is the proprietor of German Village Guest House, which is ranked as the #1 Bed & Breakfast/boutique hotel in Ohio on TripAdvisor. German Village Guest House was also named ‘Best Hotel in Columbus’ by 614 Magazine in 2012, 2013, and 2014 reader polls and has been the TripAdvisor Certificate of Excellence recipient from 2011 – 2015. “I am excited to be a part of this webinar and share the story with other independent hoteliers. A large part of my property’s success has come from a positive online reputation.”
Online reputation management has become increasingly important in today’s travel industry. A TripBarometer 2015 study reveals that reviews are among the top influential factors for travelers when booking an accommodation. By tapping into the power of reviews, independent hotels can better compete against larger, branded properties. Reviews play a key role in utilising customer validation to develop their brand positioning. This webinar aims to help independent hoteliers understand what works to best maximize guest reviews in an efficient manner.
“In today’s industry, reviews are one of the most important tools for independent hoteliers’ success. Hotelogix property management system (PMS) has the capability to garner reviews in an automated way, without adding any resource overheads for hoteliers” explains Aditya Sanghi, Hotelogix co-Founder and CEO. “We are proud to present this webinar aimed at independent hotels.”
By attending this webinar, independent hoteliers can learn how to influence their potential guests, how to effectively use automated review collection tools, and how other hotels have experienced success using this solution. The webinar will be conducted on August 19th, 2015, from 10:00 – 10:45 AM EST and is open for registration.