The prominent UK hotel group has selected evolution as their group booking engine provider and GDS representation partnerExclusive Hotels and Venues, a distinguished group of luxury country house hotels and unique venues, has chosen evolution, the London-based hotel technology company, to provide its group booking engine. Yunna Takeuchi, Managing Director of evolution, said: “Exclusive is one of the most prestigious independent hotel groups in the UK and we’re thrilled to be working with them. This represents another step forward for us, and we’re elated that another reputable brand has recognised what evolution can do for them. evolution specialises in providing technology solutions for luxury independent hotels and small-medium chains."
Initial results have been extremely positive for Exclusive. The first two hotels that went live on the evolution Booking Engine have seen an increase of almost 80% in website conversion rates, and a rise in average booking value of over 25%. The evolution Group Booking Engine comes with essential functionality for groups, including multi-destination search, alternative property suggestion, Google maps integration, filtering options, and advanced multiple room booking, as well as a selection of cross- and up-selling options. Takeuchi added, “We believe that our range of booking engines offers the best possible option for small-medium hotel chains, and the results tell the same story.”
When selecting a new booking engine provider, Exclusive not only looked for ways in which technology can support the drive for incremental revenue, but for the seamless online experience that delivers for guests. Johanne Holman, Exclusive Hotels and Venues’ Group Director of Sales & Marketing, said: “At Exclusive, we work with like-minded partners that understand our commitment to providing a memorable guest experience, from the very first touch point. evolution shares our ambition to make the online customer journey as seamless as possible whilst understanding the commercial objectives of our business, and we are delighted to be working with them.”
The evolution range of booking engines has been specifically designed for high quality hotels, for which the guest booking experience should reflect the care that is put into every other aspect of their stay.
Exclusive Hotels and Venues have also chosen evolution as their GDS and Corporate Sales representation partner, with a remit to grow their business within the corporate sales segment.