Confirming the association, an agreement was signed by Sameh Muhtadi, CEO of Bloom Holding and Omer Kaddouri, President and CEO of Rotana Hotel Management.
Due to open in 2017, the Park View hotel apartments feature studios, one and two bedroom units and executive apartments and will be available for purchase within a few weeks.
Sameh Muhtadi, Bloom Holding, said: "We are delighted to be partnering with Rotana Hotel Management, which has extensive experience in operating well-established hospitality brands specifically in Abu Dhabi and across the region. This agreement is part of our ongoing efforts to consolidate our hospitality portfolio and expand our footprint in Abu Dhabi’s rapidly growing hospitality sector. In response to the growing demand from leisure and business travellers to the emirate, Bloom Holding is committed to developing a diversified array of hotel properties that cater to both upscale and mid-range segments."
Commenting on this announcement, Omer Kaddouri, President and CEO of Rotana Hotel Management said: "We are very proud to have been selected to manage this superb property which will have great appeal, particularly among tourists and long stay guests who are looking for the kind of destination the island represents. Abu Dhabi will remain a focus market for Rotana in the years to come as we move towards our goal of operating 100 hotels by 2020."
Conveniently located close to major road networks linking Abu Dhabi’s key tourist destinations in Saadiyat and Yas Islands, the Park View development will also comprise a residential building offering 234 studios, one, two and three bedroom residential units.
Featuring design and architectural elements integral to urban upscale living, the development will comprise a range of commercial and leisure facilities including retail outlets, restaurants, as well as an infinity pool 30 meters above the ground, in addition to a state-of-the art gym and a fitness centre.
Bloom Holding’s other hospitality offerings include the 25-storey Bloom Central mixed-use development that will house two properties managed and operated by Marriott International. Currently under construction, the development comprises the five-star 315-room Abu Dhabi Marriott Hotel and the Marriott Executive Apartments. In addition, Bloom boasts strategically located hotel properties on Reem Island, Abu Dhabi Marina, and Rochester in the United States.