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New five-star Sofitel hotel to be built in South Australia

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International hotel chain Accor was selected by Palumbo Pty Ltd to operate a new five-star hotel to be built in Adelaide, South Australia.
The 32-storey development in the heart of the South Australian capital city will include 250 rooms and suites and feature 80 apartments over the top eight levels.
The Sofitel-branded hotel will also house a restaurant, four bars, ballroom, swimming pool, health and fitness centre, meeting and conference rooms and a Sofitel Club Lounge.


The $140 million hotel development, the first Sofitel in South Australia, is scheduled to open in late 2018.

Managing Director of Palumbo Pty Ltd, Daniel Palumbo, said that the Sofitel Adelaide will be South Australia’s premier hotel destination and is a French luxury hotel brand associated with beauty, quality and excellence.

“It will offer the best of both worlds, it will combine the very best South Australian wine and produce with the finest French pastries, wines, cheeses and breads, all of which create a uniquely European experience for guests,” he said.

Chief Operating Officer Accor Pacific, Simon McGrath said, the development of the Sofitel Adelaide hotel will further elevate Adelaide’s international profile.

“It is almost 30 years since a hotel of this status and quality has been built in Adelaide’s CBD and it will help attract significant increases in tourism, business travel and conferences to the city,” Mr McGrath said.

“The demand into Adelaide’s visitor economy is growing despite new hotel supply entering the market last year.

“Occupancy for the total market finished just under 80 per cent in occupancy while revenue per room grew by 5.5 per cent.

“This growth is being fuelled by major projects such as the Adelaide Oval and Convention Centre.” The Premier of South Australia, Jay Weatherill, said  the hotel is an example of the private investment flowing from the public investments in the Adelaide Oval, Convention Centre and the new Royal Adelaide Hospital.

“Having a luxury branded five-star hotel in Adelaide will be a further boost to our $5.1 billion tourism industry which employs more than 33,000 people,” he said.

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