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Virgin Hotels follows in Branson’s footsteps to Branson, Missouri

 Virgin Hotels, the lifestyle hotel brand by Virgin Group founder and British entrepreneur Sir Richard Branson, has announced plans to open its next property in Branson, Missouri.  The announcement comes on the heels of Richard Branson discovering that his entrepreneurial roots were planted in Missouri when his great-great Uncle founded the city.

“With such a deep family connection to Branson, Missouri, I’m delighted Virgin Hotels has chosen to expand its Midwest offering, and open a property in the city my great-great uncle built.  Branson is already a top destination for local tourists and Virgin Hotels along with its sister companies, Virgin America, Virgin Group US and others will surely drive national interest and increase tourism,” said Richard Branson.  

Virgin Hotels Branson will feature 200 Chambers including 20 Grand Chamber Suites and Two Penthouse Suites, multiple food and beverage outlets that reflect the great farming industry of the Midwest, and a live-music venue that pays tribute to Dolly Parton and other country stars who frequently perform in Missouri. “It brings me great pleasure to expand Virgin Hotels into a city that represents the first entrepreneurial move made by the Branson family, said Raul Leal, CEO, Virgin Hotels. “The lifestyle hotel will create a new scene downtown with multiple dining and drinking outlets including Virgin Hotels’ signature space, The Commons Club.  We look forward to welcoming our extended Branson family.”

The Mayor of Branson, Raeanne Presley, has welcomed the move. Raeanne said: “We are incredibly excited about Virgin’s move to Branson.  Branson is well known as a family-friendly city and we welcome Richard Branson and the Virgin Family with open arms. The launch of Virgin companies will make this city the must-visit destination of 2015.”

Virgin Hotels Branson will join Virgin Hotels Chicago as the second Midwest property in the portfolio, with Nashville and New York opening in 2016 and 2017. 

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