25% Revenue increase, record investment levels and an expanding hotel portfolioThe 2014 results are in for Motel One, the budget design hotel chain, and the figures show the brand successfully growing in the European hospitality market. City centre locations, tempting low prices, quality service and design make the perfect recipe for their success across Europe.
Key highlights for 2014;
• 8 new hotels opened with 2,529 rooms
• Hotel portfolio grows to a total of 54 hotels with 12,822 rooms
• Revenue rises to EUR 256 Million
• Investment reaches a record high at EUR 126 Million
• Average occupancy of 75% and welcomed around 4.2 million guests through the year
• Voted best budget hotel in Germany
• Winner of the Grand Prix 2014 at the Worldwide Hospitality Awards
2014 was an important year for Motel One with key locations added to their portfolio of hotels including Frankfurt, Brussels, Edinburgh, Bremen and Leipzig. With rising revenues and a record high in investment levels, Motel One is proving to be one to watch in the industry.
Positive results were not just financial as the brand won internationally recognised awards, including the Grand Prix 2014 at the Worldwide Hospitality Awards. An important focus remains on the development of employees and quality of leadership. With the launch of My One, a social intranet platform designed exclusively for Motel One and their employees, communication and team spirit has been encouraged and developed amongst all hotels.
The Future for Motel One
Motel One is not showing any signs of slowing down with 22 hotels with 7,000 rooms in the pipeline. Aiming to increase their international presence will mean multiple projects across Germany and Europe. The next few years will see exciting market launches in Spain and Switzerland, as well as continuing to develop its positioning in the relatively new UK market.
Hotel Openings 2015:
London-Tower Hill (291 rooms)
Magdeburg (150 rooms)
Prague (141 rooms)
Manchester-Piccadilly (330 rooms)
Wien-Hauptbahnhof (533 rooms)
Amsterdam-RAI (320 rooms)
Hotel Openings 2016:
Basel (143 rooms)
Barcelona (301 rooms)
Munich-Olympiagate (189 rooms)
Newcastle (222 rooms)
Stuttgart-Bad Cannstatt (130 rooms)