Hyatt to sponsor social entrepreneurs dedicated to promoting social innovation across EuropeHyatt Hotels & Resorts is to support the social innovation project Europe Tomorrow as it embarks on a tour across Europe promoting social change. Supported by the European commission, the three year project which launched this week at the Hyatt Regency Paris Étoile, aims to help social innovators share ideas and grow their projects to a larger scale.
The three French entrepreneurs who initiated Europe Tomorrow — Boris Marcel, Florian Guillaume, Malo Richard — are seeking to educate young people and opinion leaders on the social and environmental conditions in Europe. Their ambition for the journey across 21 countries is to identify the best social initiatives that improve everyday life across the likes of housing, energy, mobility, and health. The tour will culminate with Europe Tomorrow presenting their selected ideas to the European Commission as a means to provide solutions for the issues facing Europe.
Europe Tomorrow will host more than 50 events across the 21 countries, collaborating with over 250 partners from large corporates to business schools and ministries.
In the same way Europe Tomorrow is seeking local solutions for global problems, Hyatt has its own ambitious environmental targets. “The work of Europe Tomorrow echoes our own values — we care about people,” says Eric Brun, vice president for brands for Hyatt Hotels EAME and Southwest Asia. “At Hyatt we are always challenging ourselves to operate in the most socially and environmentally responsible way possible to ensure we support the communities where we work.”
The Hyatt global corporate responsibility programme, Hyatt Thrive, is designed to help make the communities in which Hyatt operates places where associates are proud to work, guests want to visit, neighbours want to live and hotel owners want to invest. The programme reflects the Hyatt belief that no one understands a community’s most pressing issues — or their solutions — better than those who live and work there.
Hyatt Thrive harnesses the power of more than 95,000 Hyatt associates at more than 550 properties around the world, to focus on positive local efforts that create a significant global impact. Hyatt Thrive focuses on the four key pillars that Hyatt believes are essential to thriving communities: Environmental Sustainability; Education and Career Readiness; Economic Development and Investment; and Health and Wellness.
Following the support of Hyatt Regency Paris Étoile with the launch of Europe Tomorrow, over the course of their three year social innovation project, Florian, Boris and Malo will regularly share news and updates with Hyatt® hotels in Europe.