Hotel provides insider info on undiscovered experiencesVirgin Hotels Chicago has collaborated with some of the city’s most influential bloggers to bring hotel guests a fresh perspective on what’s hot and happening, and off the beaten track, in the Windy City. Step Outside features seven personas each paired with a carefully curated mix of things to do, see, eat and explore - all crafted by a hand-selected team of local bloggers. Step Inside explores topics such as music, entrepreneurship, what’s good for people and planet, plus the line-up of programming at Virgin Hotels Chicago.
Doug Carrillo, Vice President of Sales & Marketing said, “In typical Virgin fashion, we didn’t want to introduce an ordinary hotel city guide. We collaborated with bloggers who are imbedded in the Chicago landscape to create thoughtful, well-rounded and distinct insights on the city’s best activities, restaurants, neighbourhoods and more. Step Outside will evolve each season, presenting a new set of bloggers and their recommendations.”
Step Outside’s ‘Find Your Scene’ offers seven personas including:
• Whether you’re into cha-cha-cha-ing or freefalling without ever taking off, The Dare Devil suggests adrenaline-inducing activities to keep your ticker ticking. This season’s edition is brought to guests by Head of Marketing for Mentor Mob, Kristin Demidovich.
• From BYOB movie theaters to a former macaroni factory-turned-art space, The Artist, is curated by hip-hop blog Fake Shore Drive creator, Andrew Barber.
• The Partier, appropriately put together by DJ Kid Color, offers up long-time staples on the Chicago dance and music scene, with a mix of late night venues serving up belly-bombs at 3am.
"It's great to see Virgin Hotels coming into the Chicago community and immediately supporting and embracing the local arts and entertainment scene,” said Andrew Barber, Creator of Fake Shore Drive and The Artist.
Step Inside gives viewers a peek into artist performances at the hotel, cultural happenings, tidbits on the entrepreneurial/start-up scene, special guest interviews and Virgins Hotels’ take on monthly horoscopes.
Carrillo commented: “Step Inside will provide our guests with ever-evolving content that interests them, brings a chuckle and gives an insider’s view into the world of Virgin Hotels.”
Virgin Hotels Chicago is now open and accepting reservations at virginhotels.com, with Nashville slated for 2016 and New York 2017. Virgin Hotels continues to explore hotel and office conversions as well as ground-up development in cities such as Boston, Dallas, Los Angeles, Miami, Austin, Seattle, San Francisco, Washington DC, and London.